Digital strategy for FMCG

Digital Marketing STRATEGYfor FMCG sectorCreated by Balaji Vijayaraghavan

Why Social?

Why Social?

• Brands opting the digital space for promotions• Customers are more active on smartphones

than offline• Every successful brand today is successful not

because of their excellence, but because of marketing (mainly, the online presence)

Internet and Marketing

The Objective

• Not just about the VCP concept where when you are visible, you become credible and in turn profitable; its real time interaction!

• If brands get on crisis, it first breaks out on Social Media and the reputation sustains when the crisis is diplomatically managed.

• FMCG is a sensitive sector.

The Boon and Bane

What we thing “Being Social” means?

The Roadmap

• Branding• Website• PR• Social Media• Mailing Lists• Ads and Campaigns

WEBLOG

• Brand Profile• Products and Services• Outreach• Blog• Team

PR

• Interviews• News Releases• Guest writings• Charities• Events• Buzz (campaigns)

Social Media

• YouTube• Pinterest• Twitter• Facebook• Google+• Slideshare

GET CONNECTEDgo social!

Write [email protected]