Strategy
What am I selling?
Who is my audience?
Where is my audience?
Why do they need digital?
Tactics
How am I going to reach them?
What tools do I need to use?
Tools
Email
FB Page
Twitter
Blog / Website
FB Ads
Hootsuite
Google Alerts
Camera
Unique Phone
numbers
Formstack
Google Analytics
WildFire Apps
YouTube
Budget
I want to try before I buy.
I want to move some traditional to
digital.
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
search.twitter.com
Proactive (Lead) Strategy
www.yourmindframe.com
www.yourmindframe.com
www.yourmindframe.com
Capturing people is
about new leads,
not conversions.
The Derrynoid Centre
426 vouchers were sold
88% redemption rate
26% increase in bar sales
12% renewal on
new leads
Formstack.comLanding Page
Management of
Tools
Stop and Think
• What was the key takeaway from the
conversation?
• What is the main barrier to change?
• What will you do in the next 48 hours?
The Next 48 Hours
• List out your marketing initiatives
• How does each support your brand?
• List out each piece of the sales life cycle
• How do I support each?