Digital Marketing Strategy for Wholesale and Retail Businesses - EBriks Infotech
Jul 13, 2015
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Transcript
Strategy
What am I selling?
Who is my audience?
Where is my audience?
Why do they need digital?
Tactics
How am I going to reach them?
What tools do I need to use?
Tools
FB Page
Blog / Website
FB Ads
Hootsuite
Google Alerts
Camera
Unique Phone
numbers
Formstack
Google Analytics
WildFire Apps
YouTube
Budget
I want to try before I buy.
I want to move some traditional to
digital.
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
Proactive (Lead) Strategy
Reactive (Listening) Strategy
Google.com/alerts
search.twitter.com
Wildfireapp.com
Proactive (Lead) Strategy
Facebook.com/ads
Capturing people is
about new leads,
not conversions.
The Derrynoid Centre
426 vouchers were sold
88% redemption rate
26% increase in bar sales
12% renewal on
new leads
Formstack.comLanding Page
Eventbrite.com
Exacttarget.com
Mailchimp.com
Management of
Tools
Stop and Think
• What was the key takeaway from the
conversation?
• What is the main barrier to change?
• What will you do in the next 48 hours?
The Next 48 Hours
• List out your marketing initiatives
• How does each support your brand?
• List out each piece of the sales life cycle
• How do I support each?
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