Digital Marketing Portfolio

CAROLYN CHINCHILLADigital Marketing Consultantccchinchilla621@gmail.com

Digital Marketing Portfolio

OUTLINE

PROJECT CLIENT• Social Media Campaign HBO• Google Adwords Campiagn Palace Resorts• Google Adwords & Facebook mesoesteticUSA• Mobile App Campaign Red Design Systems• Bilingual Copywriting Red Design Systems

SOCIAL MEDIA CAMPAIGN

Objective: 15,000 Fans Timeline: Dec 28 - Jan 15

Action Plan:Increase the number of Facebook fans with a campaign that includes:• Social Ads• Community Management• Facebook App• Design & Content

Results:25,000+ new fans for HBO Latin America and BrazilIncrease in orgnic trafficIncrease in engagement with fans

FACEBOOK CAMPAIGN

OBJECTIVE: Develop a Facebook campaign and application for Latin America and Brazil.

Tab Design App Design

SOCIAL ADS

FACEBOOK

Launch of Campaign

RESULTS: There was an increase in fans and engagement.

RESULTS

LATAM BR TOTAL

DEC 27: Likes 205,825 55,721 261,546

JAN 15: Likes 228.042 69,312 297,354

NEW LIKES 22,217 13,591 35,808

DEC 27: ENGAGEMENT¨People Talking about HBO¨

2,239 1,173 3,412

JAN 15: ENGAGEMENT¨People Talking about HBO¨

8,746 7,154 15,900

APP USERS 3,277 1,867 5,144

35,808NEW PAGE LIKESTotal

GOOGLE ADWORDS

MOBIL APP CAMPAIGN

WEB BANNERS & COMMUNITY MANAGEMENTCampaign & copy inSpanish and English.

BILINGUAL COPYWRITING

http://www.reddesignsystems.com/the-difference-between-sem-and-seo/

GOOGLE & FACEBOOK CAMPAIGN

Facebook Growth

Google Adwords

Low Cost-Per-Click