Digital Marketing Portfolio
Dec 06, 2014
Best digital marketing work and case studies for my clients.
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OUTLINE
PROJECT CLIENT• Social Media Campaign HBO• Google Adwords Campiagn Palace Resorts• Google Adwords & Facebook mesoesteticUSA• Mobile App Campaign Red Design Systems• Bilingual Copywriting Red Design Systems
SOCIAL MEDIA CAMPAIGN
Objective: 15,000 Fans Timeline: Dec 28 - Jan 15
Action Plan:Increase the number of Facebook fans with a campaign that includes:• Social Ads• Community Management• Facebook App• Design & Content
Results:25,000+ new fans for HBO Latin America and BrazilIncrease in orgnic trafficIncrease in engagement with fans
FACEBOOK CAMPAIGN
OBJECTIVE: Develop a Facebook campaign and application for Latin America and Brazil.
Tab Design App Design
SOCIAL ADS
Launch of Campaign
RESULTS: There was an increase in fans and engagement.
RESULTS
LATAM BR TOTAL
DEC 27: Likes 205,825 55,721 261,546
JAN 15: Likes 228.042 69,312 297,354
NEW LIKES 22,217 13,591 35,808
DEC 27: ENGAGEMENT¨People Talking about HBO¨
2,239 1,173 3,412
JAN 15: ENGAGEMENT¨People Talking about HBO¨
8,746 7,154 15,900
APP USERS 3,277 1,867 5,144
35,808NEW PAGE LIKESTotal
GOOGLE ADWORDS
MOBIL APP CAMPAIGN
WEB BANNERS & COMMUNITY MANAGEMENTCampaign & copy inSpanish and English.
BILINGUAL COPYWRITING
http://www.reddesignsystems.com/the-difference-between-sem-and-seo/
GOOGLE & FACEBOOK CAMPAIGN
Facebook Growth
Google Adwords
Low Cost-Per-Click
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