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Digital Marketing
Research and Business Development Division
Jakarta Futures Exchange
Paradigm Shifts
Predictive & Adaptive Marketing
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Omnichannel Marketing
“Digital” is Going Away
Copyright 2013 by Digital Marketing NOW. All rights reserved.
The Click is Going Away
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Growth Hacker Marketing
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Radical Transparency
Screens
Screens Everywhere
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Platform-AgnosticConsumers
Purpose-Driven Marketing
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Media Fragmentation
Focusing on the Why
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Mobile as the New Hub
Real-Time
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Real-Time “Bidding”
Real
-Tim
e So
cial
Content
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Transmedia Storytelling
International
International Growth
360° Marketing
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Sensory Exploration
Summary of Trends
One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives.
Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.
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