Transcript
Digital IntelligenceSports Analytics Demo
Eashwar Raghunathanin.linkedin.com/in/splunker/
What is DI ?
DI – Digital IntelligenceAnalytics
DI - Digital Interaction
The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and
execution of marketing tactics and business strategies.- Forrester Research
Why DI?
More than 50% of our digital visitors will be via mobile by 2015
Mass reach via TV ads won’t be effective
How to Build a DI framework?
Digital data inputs – incorporating data from all digital marketing touchpointsBusiness data inputs – putting digital marketing data into context with data from the businessData processing – collecting, integrating, and managing data with a high degree of speed and granularityData warehouse – storing digital data to make it available for analysis and executionAnalysis – analytics activities spanning dashboards and reports to data mining and forecastingAction – making analytical data and insights directly available to the applications that drive interactions
Digital Data inputs
Business data
inputs +
Data processing
Data warehouse
Analysis
Value
Huge VolumeDifferent Devices
Different ChannelsHigh Velocity
Integrations
Correlations
Speed
scalable RedundantReliable
Time to Value
Multiple Sources
Secure
Visualization – Right person, Right TimeTime to ValueROI
Real-Time
5
BD Platform
Data Store
BSM Run-time Service Model
Web Servers Backend
Application Servers
Middlewares
Internet & Intranet
CorrelationClassification +
Search Time Correlation
Real-time
Value
Synch
Survey by Adobe
Why ?
How can I move away from
one-size-fits-all to relevant,
personalized experiences?
What can I do to increaseConversion?
What channels do I use
to increase customer
engagement?Who are the most
profitable customers to
target?
How to Increase brand
preference and trust?
- Hitting
the customer “sweet spot”
Reduce costs, and Effective Digital Spending
Popular Areas
Its not only Click Stream, its also move stream
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Splunk Sports Analytics Demo
Thanks
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