Digital Intelligence

Digital IntelligenceSports Analytics Demo

Eashwar Raghunathanin.linkedin.com/in/splunker/

What is DI ?

DI – Digital IntelligenceAnalytics

DI - Digital Interaction

The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and

execution of marketing tactics and business strategies.- Forrester Research

Why DI?

More than 50% of our digital visitors will be via mobile by 2015

Mass reach via TV ads won’t be effective

How to Build a DI framework?

Digital data inputs – incorporating data from all digital marketing touchpointsBusiness data inputs – putting digital marketing data into context with data from the businessData processing – collecting, integrating, and managing data with a high degree of speed and granularityData warehouse – storing digital data to make it available for analysis and executionAnalysis – analytics activities spanning dashboards and reports to data mining and forecastingAction – making analytical data and insights directly available to the applications that drive interactions

Digital Data inputs

Business data

inputs +

Data processing

Data warehouse

Analysis

Value

Huge VolumeDifferent Devices

Different ChannelsHigh Velocity

Integrations

Correlations

Speed

scalable RedundantReliable

Time to Value

Multiple Sources

Secure

Visualization – Right person, Right TimeTime to ValueROI

Real-Time

5

BD Platform

Data Store

BSM Run-time Service Model

Web Servers Backend

Application Servers

Middlewares

Internet & Intranet

CorrelationClassification +

Search Time Correlation

Real-time

Value

Synch

Survey by Adobe

Why ?

How can I move away from

one-size-fits-all to relevant,

personalized experiences?

What can I do to increaseConversion?

What channels do I use

to increase customer

engagement?Who are the most

profitable customers to

target?

How to Increase brand

preference and trust?

- Hitting

the customer “sweet spot”

Reduce costs, and Effective Digital Spending

Popular Areas

Its not only Click Stream, its also move stream

Splunk Sports Analytics Demo

Splunk Sports Analytics Demo

Splunk Sports Analytics Demo

Splunk Sports Analytics Demo

Splunk Sports Analytics Demo

Splunk Sports Analytics Demo

Thanks