Digital disruption - From Disrupted To Disruptor

We’re facing a new Digital Age . .We’re facing a new Digital Age . .

An undeniable force is here . . .An undeniable force is here . . .

Companies are compelled to be Companies are compelled to be differentdifferent

What is Digital Disruption?What is Digital Disruption?

The change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.

Why is it Occurring?Why is it Occurring?

The rapid increase of mobile devices for personal use, often referred to as the “Consumerization of IT”, has increased disruption across many industries.

Early Disruptors:Early Disruptors:

Amazon, Netflix, and Hulu have disrupted the media and entertainment industries by changing how content is accessed by customers and monetized by advertisers.

Data creation is erupting . . . Data creation is erupting . . .

And it’s exponential

Adapting to DisruptionAdapting to Disruption

Digital disruption requires rethinking the entire business, not just one’s technology portfolio.

It requires thinking - and then behaving - like a digital disruptor.

How to be a Digital Disruptor:How to be a Digital Disruptor:

Use and create digital tools.

Exploit digital platforms provided by companies like Apple, Amazon, and Google.

Accept the fact that the customer is ultimately in charge of your strategy.

Innovate through focused pursuit of adjacent consumer benefits.

Become a promiscuous partner & deliver these benefits quickly and at a low cost.

Digital Disruptor: Note to Self…Digital Disruptor: Note to Self…

Not all disruptions require that you have a new patentable technology.

Instead, you use digital resources to provide more value to people in more contexts than everybody else.

Question: What are our customers’ Question: What are our customers’ futurefuture wants? wants?

Beware of the competition . . .Beware of the competition . . .

… … Even the small disruptorsEven the small disruptors

And their vision or product . . .And their vision or product . . .

Planning for Digital DisruptionPlanning for Digital Disruption

Having a clear-cut IT strategy is key to establishing a competitive advantage over any competition.

It can be the difference between success and failure.

Basic Human Needs of DD:Basic Human Needs of DD:

Establish a progressive thinker in the Establish a progressive thinker in the C-Suite . . .C-Suite . . .

Create innovation teams to negotiate Create innovation teams to negotiate disruption, and create a strategy for disruption, and create a strategy for progress.progress.

Digital Disruption: BehaviorDigital Disruption: Behavior

Adopt a digital disruption ideologyAdopt a digital disruption ideology Behave like a digital disruptorBehave like a digital disruptor

Methodology to DDMethodology to DD

Assess energy, skills & policiesAssess energy, skills & policies Establish DD as a priorityEstablish DD as a priority Identify barriersIdentify barriers Design small innovative teamsDesign small innovative teams Learn from competitionLearn from competition

ConclusionConclusion

New Product experienceNew Product experience Build a digital bridgeBuild a digital bridge Use essential, free digital toolsUse essential, free digital tools Become digitally promiscuousBecome digitally promiscuous Measure differentlyMeasure differently Expect and accept some failureExpect and accept some failure OWN YOUR SUCCESS!!OWN YOUR SUCCESS!!