Digiprog

Digipak design feed back

After asking peers, strangers and family to look at my digipak I have learnt about some

of the main strengths and weaknesses of my design.

Things that work well

- People seemed to like how much the digipak ties in with the music video and the

overall brand image of my artist.

- They also like the shot variation on the digipak and think that the imagery works rather

well within the genre.

However

- It is possible that the digipak is too dull/ the colours are too muted. (perhaps I should

re-colour the image and play around with its vibrancy.

- It has been suggested that the panel of the artist against the wall is too dissonant with

the rest of the pack considering how there is a large focus on natural imagery however I

feel that could be rectified if more was going on within the image itself. (Perhaps a

personal message from the artist).

- One of the criticisms for my initial digipak design was that the imagery was a little to dull, that the colours on

the digipak didn't really jump out.

-I agree with this criticism so have decided to try and make the images a little more vibrant. I also wanted to be

able to make the artwork have a weathered or authentic feel to it to tie in with my artists brand image.

- As an example here is one of the original images on

the digipak. I think that the composition of the image

works well but the colours could be a little more

vibrant.

- to achieve this increased saturation I took various

images of crumpled paper to overlay on the images

within my digipak in photoshop.

- I would then change the layer mode to overlay to

create some transparency to the paper.

- This would leave the image looking like this, slightly

brighter and look a little older and worn hopefully.

- Here are a couple

of other images

that have now went

through the same

process.

- This is the new, more

vibrant digipak. I think

it has met the

criticism that was

offered and acted on it

well. I think it also

helps to further covey

to the indie

conventions of being

less ‘commercial’ and

impersonal for an

audience demanding

authenticity.

More Feed back

After amending the issues that had arose out of my first audience feedback I

thought I would ask a different group of people to help me improve the

digipak.

Further Advise

- The artist name and title should stand out more (possibly I could add a 3d

shadow to the image)

- The walled image looks a bit empty, perhaps I should add a ‘personal note’

from the artist.

- The image the covers two panels looks horizontally stretched. This should

be easily fixed.

- I think the text in the before image was a little lacklustre and began to blend into the background too much. To remedy this I

have added a contrasting border to the text so that it stands out a little more.

- This has been the final thing I have changed on

my digipak, I hope that this make the image a

little less boring and gives the audience a sense of

fulfilment for buying the product.