Digipak design feed back Aſter asking peers, strangers and family to look at my digipak I have learnt about some of the main strengths and weaknesses of my design. Things that work well - People seemed to like how much the digipak es in with the music video and the overall brand image of my arst. - They also like the shot variaon on the digipak and think that the imagery works rather well within the genre. However - It is possible that the digipak is too dull/ the colours are too muted. (perhaps I should re-colour the image and play around with its vibrancy. - It has been suggested that the panel of the arst against the wall is too dissonant with the rest of the pack considering how there is a large focus on natural imagery however I feel that could be recfied if more was going on within the image itself. (Perhaps a personal message from the arst).
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Digipak design feed back
After asking peers, strangers and family to look at my digipak I have learnt about some
of the main strengths and weaknesses of my design.
Things that work well
- People seemed to like how much the digipak ties in with the music video and the
overall brand image of my artist.
- They also like the shot variation on the digipak and think that the imagery works rather
well within the genre.
However
- It is possible that the digipak is too dull/ the colours are too muted. (perhaps I should
re-colour the image and play around with its vibrancy.
- It has been suggested that the panel of the artist against the wall is too dissonant with
the rest of the pack considering how there is a large focus on natural imagery however I
feel that could be rectified if more was going on within the image itself. (Perhaps a
personal message from the artist).
- One of the criticisms for my initial digipak design was that the imagery was a little to dull, that the colours on
the digipak didn't really jump out.
-I agree with this criticism so have decided to try and make the images a little more vibrant. I also wanted to be
able to make the artwork have a weathered or authentic feel to it to tie in with my artists brand image.
- As an example here is one of the original images on
the digipak. I think that the composition of the image
works well but the colours could be a little more
vibrant.
- to achieve this increased saturation I took various
images of crumpled paper to overlay on the images
within my digipak in photoshop.
- I would then change the layer mode to overlay to
create some transparency to the paper.
- This would leave the image looking like this, slightly
brighter and look a little older and worn hopefully.
- Here are a couple
of other images
that have now went
through the same
process.
- This is the new, more
vibrant digipak. I think
it has met the
criticism that was
offered and acted on it
well. I think it also
helps to further covey
to the indie
conventions of being
less ‘commercial’ and
impersonal for an
audience demanding
authenticity.
More Feed back
After amending the issues that had arose out of my first audience feedback I
thought I would ask a different group of people to help me improve the
digipak.
Further Advise
- The artist name and title should stand out more (possibly I could add a 3d
shadow to the image)
- The walled image looks a bit empty, perhaps I should add a ‘personal note’
from the artist.
- The image the covers two panels looks horizontally stretched. This should
be easily fixed.
- I think the text in the before image was a little lacklustre and began to blend into the background too much. To remedy this I
have added a contrasting border to the text so that it stands out a little more.
- This has been the final thing I have changed on
my digipak, I hope that this make the image a
little less boring and gives the audience a sense of