DIALLOG.by. MARCOM DIGEST (Eng.)

New Brand Name for

CDMA Service:

DIALLOG

DIALLOG > History

► 1991 – BelCel, owner of DIALLOG trademark in Belarus, is founded by

Cable & Wireless plc and the Government of Belarus.

► 1993 – BelCel is the first operator to provide wireless services in Belarus.

It was started as analogue First Generation NMT-450.

Major enterprises, government and banks are the first BelCel clients.

► 1994 – NMT-450 network expands and covers all regional cities.

► 1998 – BelCel coverage is more than 60% of Belarus territory and

expands into the distant districts beyond reach of the fixed telephony.

► 2003 – BelCel replaces its cellular network for transition to digital Third

Generation (3G) CDMA2000 technology in the same 450MHz frequency

band, offering both voice and high speed data services.

DIALLOG > Mission and Vision

MISSION

BELCEL is the first national cellular operator in Belarus. We offer the services

of the most advanced 3G cellular telecommunication system. Our mission is

to make high-quality voice communication and state-of-the-art technology

available to all Belarusian people.

VISION

BELCEL vision is:

► To be the technological leader that provides modern integrated solutions

to its customers

► To provide the highest level of customer care

► To offer safe cellular communication technology for the community

► FAMILY & FRIENDSHIP

We value close family relations and true friendship. Being together, working as a single team people are

always stronger and achieve better results. We are here to get people connected, helping them work

more effectively and live dynamically.

► TRUST & UNDERSTANDING

We understand needs of our customers, we listen to them carefully and are always helpful and

responsive. We trust them. We are always accurate, truthful and never overcharge our clients.

► FREEDOM & OPTIMISM

We help people gain freedom of choice. Go on and choose where to live and where to work. We

make people happier by keeping them connected to their families and closest friends.

► COMMUNITY COMMITMENT

At BelCel we undertake every effort to make life better – both through the services we provide and

through the impact we have on the world around us. We feel our responsibility in supporting education

and culture

DIALLOG > Brand Values

FRIENDLINESS

FUTURE FAMILY

DIALLOG > Brand Cornerstones

FAMILY:

Modern technologies are here to keep

You connected with the people,

whom you need to stay in touch - with

your family, friends, and colleagues.

These technologies help you care of

the family regardless of how far you

are from home. They bring our friends

closer to us, making the world

smaller. And finally, they take our

business at a new level streamlining

its internal communications.

DIALLOG > Brand Story

FRIENDLINESS:

We make our business honestly –

We do not earn on your feelings.

We made calls within our network

free for you. We trust you and

understand you as no one does.

We do not take prepayment when

you subscribe and our customer

service is very attentive and

responsive. We are the one

family, one team. We are together

and we are different from the

others. That’s why we have

handsets unlike others do.

DIALLOG > Brand Story

FUTURE:

We welcome you to join our family –

let’s step together in the future. Now

its more than affordable – it’s free.

Subscribe together with your family,

team. We will ensure the best

conditions for you.

DIALLOG > Brand Story

DIALLOG > Media strategy

► Active support of the promotion using mass-market media:

► OOH (Out Of Home - City Format)

► National & Business Press

► Radio

►TV

► BTL teams

► Targeting at both consumers and SMB

DIALLOG Brand Visuals > Teasing Campaign > Press

DIALLOG Brand Visuals > Teasing Campaign > Internet

DIALLOG Brand Visuals

Brand Campaign I

DIALLOG Brand Visuals > Brand Campaign I > Outdoor

DIALLOG Brand Visuals > Brand Campaign I > Outdoor

DIALLOG Brand Visuals > Brand Campaign I > Outdoor

DIALLOG Brand Visuals > Brand Campaign I > Posters

DIALLOG Brand Visuals > Brand Campaign I > Internet

DIALLOG Brand Visuals > Brand Campaign I > Internet

DIALLOG Brand Visuals > Brand Campaign I > Internet

DIALLOG Brand Visuals

S/P Campaign I

DIALLOG Brand Visuals > S/P Campaign I > Print

DIALLOG Brand Visuals > S/P Campaign I > Posters

DIALLOG Brand Visuals > Brand + S/P Campaign I > Press

DIALLOG Brand Visuals > S/P Campaign I > Outdoor

DIALLOG Brand Visuals

Brand Campaign II

DIALLOG Brand Visuals > Brand Campaign II > Outdoor

DIALLOG Brand Visuals > Brand Campaign II > TV 1 “Family”

DIALLOG Brand Visuals > Brand Campaign II > Outdoor

DIALLOG Brand Visuals > Brand Campaign II > TV 2 “Colleagues”

DIALLOG Brand Visuals > Brand Campaign II > Print Annual Calendar

DIALLOG Brand Visuals > Brand Campaign II > Print

DIALLOG Brand Visuals > Brand Campaign II > TV 3 “Christmas”

DIALLOG Brand Visuals > Brand Campaign II > TV 3 “Christmas”

DIALLOG Brand Visuals > Brand Campaign II > Christmas Postcard

DIALLOG Brand Visuals > Brand Campaign II > TV 4 “St. Valentines Day”

DIALLOG Brand Visuals

S/P Campaign II

DIALLOG Brand Visuals > S/P Campaign II > Posters

DIALLOG Brand Visuals > S/P Campaign II > Posters

DIALLOG Brand Visuals > S/P Campaign II > Print

DIALLOG Brand Visuals > S/P Campaign II > Press

DIALLOG Brand Visuals > S/P Campaign II > Outdoor

DIALLOG Brand Visuals > S/P Campaign II > BTL

DIALLOG Brand Visuals

S/P Campaign III

DIALLOG Brand Visuals > S/P Campaign III > Outdoor

DIALLOG Brand Visuals > S/P Campaign III > Posters

9999-s01.mpg

DIALLOG Brand Visuals > S/P Campaign III > Print

DIALLOG Brand Visuals > S/P Campaign III > Press

DIALLOG Brand Visuals > S/P Campaign III >

Outdoor Street Banners

DIALLOG Brand Visuals > S/P Campaign III > Outdoor

DIALLOG Brand Visuals

Brand Campaign III

DIALLOG Brand Visuals > Brand Campaign III > Outdoor

DIALLOG Brand Visuals > Brand Campaign III > Outdoor

DIALLOG Brand Visuals

S/P Campaign IV

DIALLOG Brand Visuals > S/P Campaign IV > Posters

DIALLOG Brand Visuals > S/P Campaign IV > Posters

DIALLOG Brand Visuals

Corporate Identity Support

DIALLOG Corporate Identity > Print Leaflets – Cover

DIALLOG Corporate Identity > Print Leaflets – Internal

DIALLOG Corporate Identity > Print Leaflets – Internal

DIALLOG Corporate Identity > Print Leaflets – Internal

DIALLOG Corporate Identity > Print Leaflets – Internal

DIALLOG Corporate Identity > Print Leaflets – Internal

DIALLOG Corporate Identity > Paper Folder & Plastic Bag

DIALLOG Corporate Identity > Employee Pass Cards

DIALLOG Launch

15/07/2003

Official Press Conference

DIALLOG

Corporate Point of Sales

DIALLOG

fun-club

Thank You!