DFWSEM Metrics to Show Your CEO Ruth Burr

04/10/20231

Metrics to Show Your CEORuth Burr

Senior SEO

Moz.com

@ruthburr

2

This is Not What We’re Doing.

@ruthburr

3

So Why Are We Doing it Here?

@ruthburr

4

Google + Brands = BFF

@ruthburr

5

Google Users + Brands = BFF

@ruthburr

6

So Let’s Build a Brand!

…or start a band.@ruthburr

7

Sessions, Not Searches

$@ruthburr

8

Campaigns, Not Channels

@ruthburr

9 @ruthburr

10

OK But How Did It Go?

@ruthburr

11

Google Analytics Assisted Conversions

@ruthburr

12

To Infinity, and Beyond Conversions

@ruthburr

13

Speak Your CEO’s Language

Starring CEO Dog

@ruthburr

14

“I Built a PR9 Link”

@ruthburr

15

“I Got a Mention in the Media that Drove Traffic and Sales”

@ruthburr

16

“I Grew Our Twitter Followers by 15%”

@ruthburr

17

“We’ve Increased Reach and Engagement by 20%”

@ruthburr

18

“Our Competitors Have More Linking C-Blocks Than We Do”

@ruthburr

19

“Our Competitor’s Brand Gets Mentioned Way More Often Than Ours Does”

@ruthburr

20

“Maybe It Was All Branded Search?”

@ruthburr

21

SO?

@ruthburr

22

Thanks Everybody!