Developing social media guidelines for education, training and change management in health care settings

e H e a l t h S t r a t e g y O f f i c e

e H e a l t h S t r a t e g y O ffi c e

Developing social media guidelines for education, training and change management in health care settings

Daniel Hooker, Liz Heathcote, Kendall HoeHealth Strategy OfficeUBC Faculty of Medicine

e H e a l t h S t r a t e g y O ffi c e

Outline• Social media’s growing influence on modern health care

contexts• What’s different about social media?• The problem of “common sense”• Social media guidelines and the eHealth Strategy Office case

example

e H e a l t h S t r a t e g y O ffi c e

Social Media

Social media are web- and mobile-based technologies used to turn communication into interactive dialogue.-- Wikipedia

e H e a l t h S t r a t e g y O ffi c e

Social Media

• Transparency, openness, collaboration,“user-generated content”

• Monday’s plenary: physicians are increasingly information stewards, not information providers

e H e a l t h S t r a t e g y O ffi c e

Social media in health

• Social media are changing health care practices and information structures

• Information discovery and curation

• Sharing of best practices• Research dissemination and

knowledge translation

e H e a l t h S t r a t e g y O ffi c e

Pitfalls

• With great power comes great responsibility

• It is possible to be too open

• Don’t let the privacy “smokescreen” halt change

e H e a l t h S t r a t e g y O ffi c e

Social media guidelines

• Policies and guidelines are being put in place to protect patients, providers, organizations

• Offer solutions and guidance to shepherd health professionals though balancing personal/professional online spaces

e H e a l t h S t r a t e g y O ffi c e

The problem of common sense

• Many people appeal to health professionals’ “common sense” around using social media

• But new contexts require new social norms

e H e a l t h S t r a t e g y O ffi c e

Case Example

• Led by Dr. Kendall Ho, the eHealth Strategy Office is a 25-person research office in the UBC Faculty of Medicine

• Research projects are focused on social aspects of the adoption and implementation of technology into health care practice and education

e H e a l t h S t r a t e g y O ffi c e

Case Example

• We are incorporating social technology into our research practices in the same way as everyone else

• Again, we have a problem of “common sense”

e H e a l t h S t r a t e g y O ffi c e

Case Example

Guideline implementation plan:• Staff consultation, survey

(needs assessment)• Guideline drafting• Feedback cycles• Evaluation

e H e a l t h S t r a t e g y O ffi c e

Case Example

What our social media guidelines look like:

• Policy statement• Guideline document• Training resources

e H e a l t h S t r a t e g y O ffi c e

e H e a l t h S t r a t e g y O ffi c e

Frameworks: Technology Adoption

source: Wikimedia Commons

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Frameworks: Change Management

source: http://bit.ly/JV1QqK

e H e a l t h S t r a t e g y O ffi c e

Frameworks: Change Management

consultation

survey

feedback

increase in activity

shared expertise

source: http://bit.ly/JV1QqK

e H e a l t h S t r a t e g y O ffi c e

Thank you!

Daniel Hooker@danhookerdaniel.h@ubc.ca