eHealth Strategy Office
Dec 09, 2014
e H e a l t h S t r a t e g y O f f i c e
e H e a l t h S t r a t e g y O ffi c e
Developing social media guidelines for education, training and change management in health care settings
Daniel Hooker, Liz Heathcote, Kendall HoeHealth Strategy OfficeUBC Faculty of Medicine
e H e a l t h S t r a t e g y O ffi c e
Outline• Social media’s growing influence on modern health care
contexts• What’s different about social media?• The problem of “common sense”• Social media guidelines and the eHealth Strategy Office case
example
e H e a l t h S t r a t e g y O ffi c e
Social Media
Social media are web- and mobile-based technologies used to turn communication into interactive dialogue.-- Wikipedia
e H e a l t h S t r a t e g y O ffi c e
Social Media
• Transparency, openness, collaboration,“user-generated content”
• Monday’s plenary: physicians are increasingly information stewards, not information providers
e H e a l t h S t r a t e g y O ffi c e
Social media in health
• Social media are changing health care practices and information structures
• Information discovery and curation
• Sharing of best practices• Research dissemination and
knowledge translation
e H e a l t h S t r a t e g y O ffi c e
Pitfalls
• With great power comes great responsibility
• It is possible to be too open
• Don’t let the privacy “smokescreen” halt change
e H e a l t h S t r a t e g y O ffi c e
Social media guidelines
• Policies and guidelines are being put in place to protect patients, providers, organizations
• Offer solutions and guidance to shepherd health professionals though balancing personal/professional online spaces
e H e a l t h S t r a t e g y O ffi c e
The problem of common sense
• Many people appeal to health professionals’ “common sense” around using social media
• But new contexts require new social norms
e H e a l t h S t r a t e g y O ffi c e
Case Example
• Led by Dr. Kendall Ho, the eHealth Strategy Office is a 25-person research office in the UBC Faculty of Medicine
• Research projects are focused on social aspects of the adoption and implementation of technology into health care practice and education
e H e a l t h S t r a t e g y O ffi c e
Case Example
• We are incorporating social technology into our research practices in the same way as everyone else
• Again, we have a problem of “common sense”
e H e a l t h S t r a t e g y O ffi c e
Case Example
Guideline implementation plan:• Staff consultation, survey
(needs assessment)• Guideline drafting• Feedback cycles• Evaluation
e H e a l t h S t r a t e g y O ffi c e
Case Example
What our social media guidelines look like:
• Policy statement• Guideline document• Training resources
e H e a l t h S t r a t e g y O ffi c e
e H e a l t h S t r a t e g y O ffi c e
Frameworks: Technology Adoption
source: Wikimedia Commons
e H e a l t h S t r a t e g y O ffi c e
Frameworks: Change Management
source: http://bit.ly/JV1QqK
e H e a l t h S t r a t e g y O ffi c e
Frameworks: Change Management
consultation
survey
feedback
increase in activity
shared expertise
source: http://bit.ly/JV1QqK