Desktop Business Analytics -- Decision Intelligence l Time Series Forecasting l Risk Analysis l Optimization.

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Desktop Business Analytics -- Decision Intelligence

Time Series Forecasting Risk Analysis Optimization

Current Products Crystal Ball®

Excel-based Monte Carlo simulation

Crystal Ball Pro Integrated Optimization and Monte Carlo simulation

CB Predictor Integrated Time-Series Forecasting with Monte Carlo

CB Turbo Distributed Processing capability to speed up

simulations

Monte Carlo Applications

Capital Budgeting New Venture Planning Manufacturing Planning Marketing Planning Quality Design Environmental Risk Petroleum Exploration

Spreadsheets - Pros

Easy to use Popular Flexible model-building tool

What-if Analysis

Methodically entering even increments of values to view the projected outcomes

Pros: Reveals incremental range of possible outcomes

Cons: Time-consuming, Results in a mountain of data, Reveals what is possible, not what is probable

What is missing?

The ability to know the range of possible outcomes and their likelihood of occurrence

As a result, we use Monte Carlo Simulation as a system that uses random numbers to measure the effects of uncertainty on our decision-making process

What is Simulation?

Modeling a real system to learn about its behavior

The model is a set of mathematical and logical relationships

You can vary conditions to test different scenarios

Advantages of Simulation

Inexpensive to evaluate decisions before implementation

Reveals critical components of the system

Excellent tool for selling the need for change

Results are sensitive to the accuracy of input data Garbage in, Garbage out Intelligent agents using secret rules

Investment in time and resources

Disadvantages of Simulation

1. Develop a system flow diagram

2. Write an Excel spreadsheet to model the system

3. Use Crystal Ball to model uncertainty

4. Run the simulation and analyze the output

5. Improve the model and/or make decisions

The Five Steps of Model Development

Crystal Ball Demonstration

2+2 = 4 ?

Crystal Ball Pro

Decision Intelligence Includes

Crystal Ball Optimization Extenders Developer Kit

Optimization Model

Decision Variables Quantities over which you have control

(Accept or reject each project)– Upper and lower bounds– Continuous or discrete

Optimization

FunctionX F(X) = Y

Find the possible input values that make the output as large or as small as possible

Project Selection

Model

Find the project mix that generates the highest combined NPV

Project Mix Combined NPV

Uncertainty analysis Constraints and Requirements

We will us the simplifying assumption of applying a budgetary constraint to limit investment

A Realistic Model

The ‘Flaw’ of Averages

“Never try to walk across a river just because it has an average depth of four feet.”

Milton Friedman

Academic v. Real World

Professors and students have used many techniques Inaccessible Difficult to implement Clients do not understand the results

Decisioneering makes Monte Carlo easy to use in everyday spreadsheet modeling.

How are you handling uncertainty?

Do you use low, middle and high values?

Do you do What-if analysis?

Multiple What-if scenarios confuse as much as enlighten...

A Picture is Worth...

A thousand What-ifs

Decisioneering, Inc.

Provider of Analytic Tools since 1986 Headquartered in Denver, Colorado,

USA More than 70,000 Users 85% of Fortune 500 Companies 45 of Top 50 Business Schools 65% CAGR over 3 Years

Monte Carlo

Random number generation simulates the uncertainty in the assumptions. The program selects a value for the assumption, recalculates the spreadsheet, plots the forecast and repeats.

Deterministic v. Stochastic

Fixed Data

7%

Fixed Outcomes

$1,200,00

Variable data

Variable Outcomes

Deterministic

Stochastic

350.00 425.00 500.00 575.00 650.00

M onthly S avingsFrequency Chart

D ol l ars

M e an = $6 46,19 8.00 0

.02 4

.04 7

.07 1

.09 4

0

11 .7 5

2 3.5

35 .2 5

4 7

$3 00,00 0 $5 25,00 0 $7 50,00 0 $9 75,00 0 $1 ,2 00,00 0

500 Trials 6 Outliers

Forecast: Scenario A Retirement Portfolio

Statistics

Normal Distribution, Mean and Standard Deviation

350.00 425.00 500.00 575.00 650.00

M onthly S avings

Mean

Standard Deviation

Retirement Example

Monthly Dollar Saving 500$ Number of Years 20Annual Growth Rate 12%

Value at Retirement 432,315$

Uncertainty

Define Assumptions

Retirement Example - Assumptions

Retirement ExampleAssumptions

Retirement Example- Forecasts

Retirement ExampleForecasts

Communicating Results

Get the client to understand alternatives Take action

Uncertainty over time

Compare Alternatives

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