Designing the Digital Means: The New Role of the Publisher

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Corey Pressman from Exprima Media - miniTOC Portland presentation. July 28, 2011.The florescence of interactive platforms offers publishers a unique opportunity. Publishers, as content providers, must now distribute their content in unique interactive contexts. We advocate that publishers should actively produce these contexts themselves. Through good brainstorming, user-centered design, and the application of interaction design principles, publishers can lead us into an era of progressive e-reading design. By designing the means of digital distribution, publishers can themselves provide effective curated experiences.

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@exprimacorey@exprimamedia.comwww.exprimamedia.com

Maybe

Publishing

Now

Homo sapiens

End of Civilization

Content Provider

‘The Talent’Consumer

‘The End User’

Content Provider

‘The Talent’Consumer

‘The End User’

Content Provider

‘The Talent’Consumer

‘The End User’

Marketing &

Sales

Copyediting, Design, Typesetting, Proofreading, Compositing, Printing, Binding

Content Provider‘The Talent’

Consumer‘The End User’

Marketing &

Sales

Content Provider‘The Talent’

Consumer‘The End User’

Content Provider‘The Talent’

Consumer‘The End User’

Maybe

Electric Incunabula

The Scribal Era

Incunabula

Incunabula Evolving

Incunabula Nevermore

OMG

Interaction Design (IxD) defines the structure and behavior of interactive products and services. Interaction Designers create compelling relationships between people and the interactive systems they use...

IXDA Website

The practice of designing interactive...products, environments, systems and services.

Alan Cooper

Interaction Design is the creation of a dialogue between a person and a product, service, or system.

Jon Kolko

Ceci tuera cela?

Content Provider

‘The Talent’Consumer

‘The End User’

Marketing &

Sales

Copyediting, Design, Typesetting, Proofreading, Compositing, Printing, Binding

Content Provider

‘The Talent’Consumer

‘The End User’

Marketing &

SalesPlatform R&D

Dev Partners

@exprimacorey@exprimamedia.comwww.exprimamedia.com

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