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@exprima corey@exprimamedia .com www.exprimamedia.c om
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Designing the Digital Means: The New Role of the Publisher

Jan 22, 2015

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Corey Pressman from Exprima Media - miniTOC Portland presentation. July 28, 2011.

The florescence of interactive platforms offers publishers a unique opportunity. Publishers, as content providers, must now distribute their content in unique interactive contexts. We advocate that publishers should actively produce these contexts themselves. Through good brainstorming, user-centered design, and the application of interaction design principles, publishers can lead us into an era of progressive e-reading design. By designing the means of digital distribution, publishers can themselves provide effective curated experiences.
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Page 2: Designing the Digital Means: The New Role of the Publisher

Maybe

Page 3: Designing the Digital Means: The New Role of the Publisher

Publishing

Now

Homo sapiens

End of Civilization

Page 4: Designing the Digital Means: The New Role of the Publisher

Content Provider

‘The Talent’Consumer

‘The End User’

Page 5: Designing the Digital Means: The New Role of the Publisher

Content Provider

‘The Talent’Consumer

‘The End User’

Page 6: Designing the Digital Means: The New Role of the Publisher

Content Provider

‘The Talent’Consumer

‘The End User’

Marketing &

Sales

Copyediting, Design, Typesetting, Proofreading, Compositing, Printing, Binding

Page 7: Designing the Digital Means: The New Role of the Publisher

Content Provider‘The Talent’

Consumer‘The End User’

Marketing &

Sales

Content Provider‘The Talent’

Consumer‘The End User’

Content Provider‘The Talent’

Consumer‘The End User’

Page 8: Designing the Digital Means: The New Role of the Publisher

Maybe

Page 9: Designing the Digital Means: The New Role of the Publisher

Electric Incunabula

Page 10: Designing the Digital Means: The New Role of the Publisher

The Scribal Era

Page 11: Designing the Digital Means: The New Role of the Publisher

Incunabula

Page 12: Designing the Digital Means: The New Role of the Publisher

Incunabula Evolving

Page 13: Designing the Digital Means: The New Role of the Publisher

Incunabula Nevermore

Page 14: Designing the Digital Means: The New Role of the Publisher

OMG

Page 15: Designing the Digital Means: The New Role of the Publisher

Interaction Design (IxD) defines the structure and behavior of interactive products and services. Interaction Designers create compelling relationships between people and the interactive systems they use...

IXDA Website

The practice of designing interactive...products, environments, systems and services.

Alan Cooper

Interaction Design is the creation of a dialogue between a person and a product, service, or system.

Jon Kolko

Page 16: Designing the Digital Means: The New Role of the Publisher

Ceci tuera cela?

Page 17: Designing the Digital Means: The New Role of the Publisher

Content Provider

‘The Talent’Consumer

‘The End User’

Marketing &

Sales

Copyediting, Design, Typesetting, Proofreading, Compositing, Printing, Binding

Page 18: Designing the Digital Means: The New Role of the Publisher

Content Provider

‘The Talent’Consumer

‘The End User’

Marketing &

SalesPlatform R&D

Dev Partners