Delivering online conferences and capturing the benefits

Delivering and capturing the

benefits of online conferences

Ingrid KoehlerLocal Government Improvement and Development

March 2011

@ingridkWednesday, 9 March 2011

Delivering online conferences

Ingrid KoehlerMarch 2011

@ingridkWednesday, 9 March 2011

History

2005 2008 2009 2010

Performance management

Spending review

Customer Insight

Councillors and social media

Local by Social

2006

Efficiency

Wednesday, 9 March 2011

Local by social online

• 1100 people• 190+ councils• 27,000 page views• 1123 contributions• sharing the

learning at localbysocial.net

Tron and PacMan easter egg on by MAQ on Flickr

Wednesday, 9 March 2011

Advantages• Cheap

• Green

• Can be organised and launched quickly

UAV launch by the U.S. Army on FlickrWednesday, 9 March 2011

Easy access

• People can dip in and out

• Content is easily captured

Apple bobbing at Thames festival by boybg on Flickr

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Distill and disseminate

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But...

GoTron Swoosher by Pasukaru76 on Flickr

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Planning an online conference

PCC Blueprint by Telstar Logistics on Flickr

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Getting started

• subject

• scoping

• demand

• audience

• technology

Bxp135660 by tableatny on Flickr

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Team building

• Sponsors

• Conveners

• Champions

• Experts

• Support

red team by atomic shed on flickr

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Almost the same as face to face

• Venue

• Speakers

• Programme

• Promotion

• Registration

the venue, after by Stewart on Flickr

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But some differences

• speakers as writers

• lots of hand holding

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Continuous thread of promotion

• use your existing comms channels

• email, communities of practice

• tie in to other events

• plan ahead about using proceedings

İğneden ipliğe, by Ilkin on Flickr

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More than just presentations

• hot seats

• self started topics/unconference

• panels

JVCAmerica on Flickr

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More than just text

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Facilitating an online conference

image from PennStateLive on Flickr

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Aims of facilitation

• Lots of different views

• Lively conversation

• Buzz

• Share knowledgeNot long for the drones by Max xx on Flickr

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The ideal facilitator

• flexible

• good writer

• organised

• some topic knowledge

• tech savvy enough

Flexible by lhoretse on Flickr

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The role

• Keep an eye on proceedings

• Be ready to step back

• Be ready to step in

Watchman Meerkat by mukul.soman on Flickr

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The role

• Keeping the flow

• Prompting for detail

• Participant, too!

Drum Major, The Black Watch, 3rd Battalion, Royal Regiment of Scotland by Colin Shepherd on Flickr

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If you build it, will they come?

•Right topic, right time

•Not a replacement for ‘failed’ face to face

•drive traffic - email, Twitter

•back channelAmerican Zen by Bowman! on Flickr

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Ups and downs • Flexible ‘fun’

approach

• You can do it in your jim-jams

• Very long days

• “On” all the time

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Capturing the benefits

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Knowledge assets

• Plan ahead

• emerging practice and “hard lessons”

• Identify priority themes

• Continue the conversation

• Disseminate through your networks

DAN_DANDELION by DeeJayTee23 on Flickr

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CI case study

LG Group Policy + Practice role

Face to face event: March

Policy shift: May

Online conference:

June

Further guidance

commissioned

Online consultation

conference report

published

A real community

Guidance promoted

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Local by Social

Online conference

un-conference draft

guidance wiki

guidance+ thinkpiece

LbySconference

online conference

LbyS eventsand hacks

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local.gov.uk/knowledgehub

...will make it even easier to run conferences and capture the benefits

Wednesday, 9 March 2011

Find out more• These slides are posted at www.slideshare.net/ingrid_k• See CoPs in action at www.communities.idea.gov.uk• www.twitter.com/ingridk• www.twitter.com/knowledgehub• www.twitter.com/localbysocial• http://uk.linkedin.com/in/ingridkoehler• ingrid.koehler@local.gov.uk• www.ingridkoehler.com

Wednesday, 9 March 2011