Delivering and capturing the benefits of online conferences Ingrid Koehler Local Government Improvement and Development March 2011 @ingridk Wednesday, 9 March 2011
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Delivering and capturing the
benefits of online conferences
Ingrid KoehlerLocal Government Improvement and Development
March 2011
@ingridkWednesday, 9 March 2011
Delivering online conferences
Ingrid KoehlerMarch 2011
@ingridkWednesday, 9 March 2011
History
2005 2008 2009 2010
Performance management
Spending review
Customer Insight
Councillors and social media
Local by Social
2006
Efficiency
Wednesday, 9 March 2011
Local by social online
• 1100 people• 190+ councils• 27,000 page views• 1123 contributions• sharing the
learning at localbysocial.net
Tron and PacMan easter egg on by MAQ on Flickr
Wednesday, 9 March 2011
Advantages• Cheap
• Green
• Can be organised and launched quickly
UAV launch by the U.S. Army on FlickrWednesday, 9 March 2011
Easy access
• People can dip in and out
• Content is easily captured
Apple bobbing at Thames festival by boybg on Flickr
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Distill and disseminate
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But...
GoTron Swoosher by Pasukaru76 on Flickr
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Planning an online conference
PCC Blueprint by Telstar Logistics on Flickr
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Getting started
• subject
• scoping
• demand
• audience
• technology
Bxp135660 by tableatny on Flickr
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Team building
• Sponsors
• Conveners
• Champions
• Experts
• Support
red team by atomic shed on flickr
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Almost the same as face to face
• Venue
• Speakers
• Programme
• Promotion
• Registration
the venue, after by Stewart on Flickr
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But some differences
• speakers as writers
• lots of hand holding
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Continuous thread of promotion
• use your existing comms channels
• email, communities of practice
• tie in to other events
• plan ahead about using proceedings
İğneden ipliğe, by Ilkin on Flickr
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More than just presentations
• hot seats
• self started topics/unconference
• panels
JVCAmerica on Flickr
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More than just text
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Facilitating an online conference
image from PennStateLive on Flickr
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Aims of facilitation
• Lots of different views
• Lively conversation
• Buzz
• Share knowledgeNot long for the drones by Max xx on Flickr
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The ideal facilitator
• flexible
• good writer
• organised
• some topic knowledge
• tech savvy enough
Flexible by lhoretse on Flickr
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The role
• Keep an eye on proceedings
• Be ready to step back
• Be ready to step in
Watchman Meerkat by mukul.soman on Flickr
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The role
• Keeping the flow
• Prompting for detail
• Participant, too!
Drum Major, The Black Watch, 3rd Battalion, Royal Regiment of Scotland by Colin Shepherd on Flickr
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If you build it, will they come?
•Right topic, right time
•Not a replacement for ‘failed’ face to face
•drive traffic - email, Twitter
•back channelAmerican Zen by Bowman! on Flickr
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Ups and downs • Flexible ‘fun’
approach
• You can do it in your jim-jams
• Very long days
• “On” all the time
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Capturing the benefits
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Knowledge assets
• Plan ahead
• emerging practice and “hard lessons”
• Identify priority themes
• Continue the conversation
• Disseminate through your networks
DAN_DANDELION by DeeJayTee23 on Flickr
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CI case study
LG Group Policy + Practice role
Face to face event: March
Policy shift: May
Online conference:
June
Further guidance
commissioned
Online consultation
conference report
published
A real community
Guidance promoted
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Local by Social
Online conference
un-conference draft
guidance wiki
guidance+ thinkpiece
LbySconference
online conference
LbyS eventsand hacks
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local.gov.uk/knowledgehub
...will make it even easier to run conferences and capture the benefits
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Find out more• These slides are posted at www.slideshare.net/ingrid_k• See CoPs in action at www.communities.idea.gov.uk• www.twitter.com/ingridk• www.twitter.com/knowledgehub• www.twitter.com/localbysocial• http://uk.linkedin.com/in/ingridkoehler• [email protected]• www.ingridkoehler.com
Wednesday, 9 March 2011
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