Page 1 “A print-based investigation of branding and packaging with a focus on the cultural sector.”Page 2 IntroductionPage 3 I.ColourPage 4 I. ColourPage 5 II.FormatPage 6 II. FormatPage 7 III.RangePage 8 III. RangePage 9 IV.LogoPage 10 IV. LogoPage 11 V.What is a Brand?Page 12 V. What is a Brand?Page 13 End