Day Two 1000_Managing Fear_Peter Leeson

Managing Fear

Peter Leeson

Q:PIT Ltd

Managing FearCan fear be a constructive tool?

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©Q:PIT Ltd 2014-2015 4

Culture of fear…

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…in all matters…

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…including business.

𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 =𝑇𝑜𝑡𝑎𝑙 𝑆𝑎𝑙𝑒𝑠 𝑅𝑒𝑣𝑒𝑛𝑢𝑒

𝑁𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝐸𝑛𝑔𝑖𝑛𝑒𝑒𝑟𝑠

Goal: 15% increased efficiency

Yearly reviews, bonuses and promotionsare based on whether your organizationhas met its goalsIf goals are not met, your departmentalbudget will be cut

• We nearly all suffer of fear of something– Flying– Falling– Closed spaces– Open spaces– Spiders– Being buried alive– Unemployment– Ageing– Solitude– Loss– Death

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The Commonality of Fear

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Why is Fear Important?

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The Psychology of Fear

Ablutophobia

Achluophobia

Acrophobia

AgoraphobiaAgraphobia

AgrizoophobiaAgyrophobia

Aichmophobia

Ailurophobia

AlgophobiaAmychophobia

AndrophobiaAnthophobia

Anthropophobia

Aquaphobia Arachnophobia

Astraphobia

Atychiphobia

Autophobia

Automatonophobia AviophobiaBarophobia

Chaetophobia

ChemophobiaChiroptophobia

ChromophobiaChronophobia

Cibophobia

Claustrophobia CleithrophobiaCoulrophobia

Cyberphobia Decidophobia

Dentophobia

Disposophobia

Dysmorphophobia Emetophobia

ErgasiophobiaErgophobia

Erotophobia

Friggatriskaidekaphobia

Frigophobia

GamophobiaGelotophobia

Genophobia

Gerascophobia

Gerontophobia

Globophobia

Glossophobia

Gymnophobia

Gynophobia

Hadephobia

Halitophobia Haphephobia

Heliophobia

HemophobiaHexakosioihexekontahexaphobia

HoplophobiaHylophobia

Hypnophobia IchthyophobiaKoumpounophobia Lipophobia

MelissophobiaMusophobia

MyrmecophobiaMysophobia Necrophobia

Neophobia

Nomophobia

Nosocomephobia

Nosophobia

Nyctophobia

Obesophobia

Oikophobia

Ombrophobia

OmphalophobiaOphthalmophobia

Ornithophobia

Osmophobia

PanphobiaPapaphobia

Pediophobia

PhagophobiaPharmacophobia

Philophobia

Phobophobia

Phonophobia

Pogonophobia

Pyrophobia

RadiophobiaSesquipedalophobia

Scopophobia

SociophobiaSomniphobia

SpectrophobiaStygiophobia

TaphophobiaTechnophobia

Tetraphobia Thalassophobia

Thanatophobia

ThermophobiaTokophobia

TraumatophobiaTriskaidekaphobia

Trypanophobia

Trypophobia

Turophobia

Uranophobia

Xanthophobia

XenophobiaXylophobia

Homophobia

Kainotophobia

Kakorrhaphiophobia

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Ablutophobia

Achluophobia

Acrophobia

Aichmophobia

Ailurophobia

Anthropophobia

Astraphobia

Atychiphobia

Autophobia

Chaetophobia

Cibophobia

Dentophobia

Disposophobia

Erotophobia

Frigophobia

Genophobia

Gerascophobia

Gerontophobia

Globophobia

Glossophobia

Gymnophobia

Gynophobia

Hadephobia

Heliophobia

Neophobia

Nomophobia

Nosocomephobia

Nosophobia

Nyctophobia

Obesophobia

Oikophobia

Ombrophobia

Ornithophobia

Osmophobia

PanphobiaPapaphobia

Pediophobia

Philophobia

Phobophobia

Phonophobia

Pogonophobia

Pyrophobia

Scopophobia

Thanatophobia

Trypanophobia

Trypophobia

Turophobia

Uranophobia

Xanthophobia

Homophobia

Kainotophobia

Kakorrhaphiophobia

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Ablutophobia

Achluophobia

Acrophobia

Aichmophobia

Ailurophobia

Anthropophobia

Astraphobia

Atychiphobia

Autophobia

Chaetophobia

Cibophobia

Dentophobia

Disposophobia

Erotophobia

Frigophobia

Genophobia

Gerascophobia

Gerontophobia

Globophobia

Glossophobia

Gymnophobia

Gynophobia

Hadephobia

Heliophobia

Neophobia

Nomophobia

Nosocomephobia

Nosophobia

Nyctophobia

Obesophobia

Oikophobia

Ombrophobia

Ornithophobia

Osmophobia

PanphobiaPapaphobia

Pediophobia

Philophobia

Phobophobia

Phonophobia

Pogonophobia

Pyrophobia

Scopophobia

Thanatophobia

Trypanophobia

Trypophobia

Turophobia

Uranophobia

Xanthophobia

Homophobia

Kainotophobia

Kakorrhaphiophobia

©Q:PIT Ltd 2014-2015 12

Ablutophobia

Achluophobia

Acrophobia

Aichmophobia

Ailurophobia

Anthropophobia

Astraphobia

Atychiphobia

Autophobia

Chaetophobia

Cibophobia

Dentophobia

Disposophobia

Erotophobia

Frigophobia

Genophobia

Gerascophobia

Gerontophobia

Globophobia

Glossophobia

Gymnophobia

Gynophobia

Hadephobia

Heliophobia

Neophobia

Nomophobia

Nosocomephobia

Nosophobia

Nyctophobia

Obesophobia

Oikophobia

Ombrophobia

Ornithophobia

Osmophobia

PanphobiaPapaphobia

Pediophobia

Philophobia

Phobophobia

Phonophobia

Pogonophobia

Pyrophobia

Scopophobia

Thanatophobia

Trypanophobia

Trypophobia

Turophobia

Uranophobia

Xanthophobia

Homophobia

Kainotophobia

Kakorrhaphiophobia

• Unknown

– Technology

– Change

• Own limits

– Discovery

– Control

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Types of Fear

• Cartoon animals

• Memories

• Fear can be a paralysing force; blocking progress

• Fear has nearly always been seen as negative

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Treating Fear

• Often quoted

• Rarely read

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Meet Dr. W. Edwards Deming

First published 1982

1. Create constancy of purpose2. Adopt the new philosophy3. Cease dependence on inspection to achieve quality4. End the practice of awarding business on the basis of price only5. Improve constantly and forever the system6. Institute training on the job7. Institute leadership8. Drive out fear so that everyone may work effectively9. Break down barriers between departments10. Eliminate slogans, exhortations and targets for the work force11a. Eliminate work standards and quotas – substitute leadership11b. Eliminate management by objective, numbers, numerical goals – substitute

leadership12a. Remove barriers that rob the worker of his right to pride of workmanship12b. Remove barriers that rob people in management of their right to pride of

workmanship13. Institute a vigorous program of education and self-improvement14. Put everybody in the company to work to accomplish the transformation

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14 Points for Effective Management

• Two main areas:

– The origin of fear

• Childhood trauma

• Evolutionary remnants

• Lack of understanding

– Overcoming fear

• Psychology

• Hypnosis

• Medication

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Studies of Fear

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Medically Overcoming Fear?D-cycloserine (DCS) slots into part of the MNDA receptors in the brain – which modulate the neurones’ ability to adjust their signalling to in response to events

• The MNDA tunes the firing of neurons, which is one of the key ways for the brain to store memories

• At very low doses, DCS boosts that process, improving our ability to learn

• This strengthens the response to traditional therapy for fears and phobia

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More Precisely…

• Education

– If you understand the life, motivation and appetites of spiders, you will not be afraid of them

– If you understand the principles of avionics and aerodynamics, you will be less afraid of flying

– If you understand why the process is necessary and that it is not just bureaucracy, you are more likely to accept it

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Overcoming Fear

• Support

– Try to understand why people are afraid of the change, of the new technology – talk to them but (more importantly) listen to them

– Stand by them and show how it helps and supports

– Take time

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Overcoming Fear

• Can fear be completely eliminated?

• Should fear be eliminated?

• Should such a powerful force be eliminated?

So, Fear is Bad?

Should a force this powerful be stopped,

or can we use it?

A Practical Example

Steve Jobs and…

Steve Jobs and Music

Steve Jobs and Phones

Steve Jobs and Computers

• Fear is a powerful force

• Imagine what you could do if…

Managing Fear

• Fear is a powerful force and needs to be understood and used

• Without fear, we would never have built houses

• Without fear, Alan Turing would never have had the funding to build the Colossus computer

• Without fear, no progress would have been possible

Using Fear

• Strong leadership

• Sense of urgency

• Vision of success

• Communication

• Empowerment

• Regular improvements

• Consolidating gains

• Encouraging change

Fundamentals of Success

• “Help others see the need for change and they will be convinced of the importance of acting immediately”

(KotterInternational.com)

Sense of Urgency?

The Three Organizations: P, F and I

• P: Private company, developing electronic components and firmware. CMMI for software aspects only – approximately 20 people concerned

• F: Government revenue agency for a Western European nation – software department, approximately 100 people

• I: Near-shore software development firm in Central Europe – approximately 150 people

The Three Organizations

• All three organizations believe themselves to be a solid CMMI® Maturity Level 2, aiming for ML3

• All three organizations “failed” their first class C appraisal, showing them to be ML1

The Commonalities

• Why are you doing this?

The Opening Question

• P: one Class-C appraisal

• I: two Class-A appraisals, approximately 12 hours of training and workshops over 2 years

• F: one full time process consultant for a period of 3 years, 3 Class-C appraisals

The External Investment / Cost

• Employment

– Job guarantee

– Good pension

– Promotion based on years service

• Client Base

– They have no choice where to pay their taxes

• Decision Making

– Political and hierarchical – don’t get noticed

The Fears: F?

• Management

– Patriarchal and authoritarian structure

– Do not take criticism lightly

• Customer base

– Good electronics

– Specialized and experienced with little competition

• Employment

– Few local possibilities

The Fears: P

• Client base

– They come to us rather than locally because we are cheaper, they will be happy to go somewhere even cheaper

• Employment

– Dynamic IT area with a lot of small organizations and employment opportunities for the best

• Management

– Remote

The Fears: I

• F: No change

• P: Middle management decided not to communicate negative results; demoralization of staff who were asked to express their opinion

• I: You heard it, if you were here this morning

The Outcomes

• Fear is an vital response to physical and emotional danger

• It allows defence and action

Business Effective Fear

• There are a number of fears which will benefit your work and your company

• Use them wisely

The Positive Use of Fear

Global Market

Progress

New Ways of Working

Illustration from CMMI Institute

Service Level Continuity

The Expensive Error

Rising Costs

Cheap Labour

• “Men are not afraid of things, but of how they view them”

• Epictetus (Ἐπίκτητος; AD c. 55-13)

• “If you are pained by external things, it is not they that disturb you, but your own judgement of them. And it is in your power

to wipe out that judgement now.”• Emperor Marcus Aurelius (AD 121-180)

Manage your Fears

Conclusion?

• Peter Leeson– Q:PIT Ltd

PO Box 6066Milton KeynesMK1 9BHUnited Kingdom

– Tel: +44 (0)20 8433 4120

– Mobile/Cell: +44 (0)773 998 98 67

– E Mail: Peter@qpit.ltd.uk

– Skype: qpitpjl

– Internet: http://www.qpit.net

Contact Information

Day Two 1000_Managing Fear_Peter Leeson

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