David & Goliath: Activating the NFL A Long Days Journey into Native
Post on 06-Jul-2015
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DigitasLBi will talk mid-campaign about two season long NFL executions rooted in social content partnerships. See how we develop, execute and optimize campaigns while working within the strict brand guidelines of the NFL. Attendees will leave with actionable takeaways that can be implemented with any type of content partnership.
Transcript
Activating the NFL
67 GMC Playbook Videos 514 NFL Articles 80K Social Engagements* Facebook Shares, Twitter Replies, SBN Comments
110K YouTube views 4 Minutes per article
*Estimated based on first 5 weeks
Activating the NFL
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User Comments Social Shares
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Average Social Engagement on SBN Team-Site Articles: GMC v. other branded content
series
Branded Content GMC Content
172% 190%
Activating the NFL
Fantasy Football
Sports
YouTube
Social
Display
Other
Tumblr
NFL Players & Teams
Vello
S&D
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