▪ @SMSsummit ▪ Boston ▪ October 29-30, 2014 www.socialmediastrategiessummit.com
Jul 06, 2015
Activating the NFL
67 GMC Playbook Videos 514 NFL Articles 80K Social Engagements* Facebook Shares, Twitter Replies, SBN Comments
110K YouTube views 4 Minutes per article
*Estimated based on first 5 weeks
Activating the NFL
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User Comments Social Shares
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Average Social Engagement on SBN Team-Site Articles: GMC v. other branded content
series
Branded Content GMC Content
172% 190%
Activating the NFL
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YouTube
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NFL Players & Teams
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