Czech Tech Pitch Day - SportCentral (Roman Sterly)

Salesforce for sports venues

Roman Sterly

Founder / CEO

www.sportcentral.cz

roman.sterly@sportcentral.cz

youtu.be/E-5JL0KEAzU – video presentation

Our customers - Sports Venues

Struggle to acquire new customers

Struggle to engage their customers

Struggle with marketing

PROBLEM

Czech Republic

USA

Europe

8.000 venues

250.000 venues

500.000 venues

Venues are underutilized by 20-50%

Our customers - Sports Venues

Struggle to acquire new customers

Struggle to engage their customers

Struggle with marketing

PROBLEM

SOLUTION

Destination site for sportspeople & teams

Social

Local

Mobile + web

Gamified

High traffic

Directory listing (free) Season/lesson tickets Contacts

Daily deals, other discounts Memberships Analytics

Events (e.g. localtournament)

Reservations Customer requests

Gift certificates Sales force automation

Newsletters

Tools for sports venues

Integrated into their website & SportCentral website,

mobile app, widgets

SOLUTION

Customer Acqusition Online Sales CRM

150M U.S. Sportspeople

$150-200 bn / y U.S. Sports venues revenues

$12 bn / y

$3 bn / y

240M / m

U.S. CRM market

U.S. Daily deals market

U.S. Searches for sports venues on Google

U.S. MARKET SIZE

Business and IT background

Worked for Socialbakers ($8M in 2012)

Previous startup – customers from 20+

countries

Roman Sterly CEOTomas Holub CTO

Lubos Kral UX/UI

IT company owner

Customers in U.S. and CZ

Ministry of Industry & Trade advisor

Freelance designer, 200+ websites + 6 employees

Now (CZ)

Biggest database6200 sport venues

Great SEO

Brand recognition

Future

Platform

Complexity

Customized

COMPETITIVE ADVANTAGE

Lower costs in CZ

Raised $50k

70k visitors 6200 venues

ACCOMPLISHMENTS TO DATE

Won Startup Funding EuroTourPrague 2013

Organized nation-wide campaign/contest“Sport of the Year”

Organizer:US Market Access Center

EXIT

Sale IPO

Google / Google+

Salesforce.com

Nike / Nike+

WHAT WE NEED

$1,1M for 12–18 months

$460k development$490k sales/marketing$170k overheads, etc.

Advice / Mentorship

October 2013 / 100 customers

Roman SterlyFounder / CEO

www.sportcentral.cz

roman.sterly@sportcentral.cz

youtu.be/E-5JL0KEAzU – video presentation

COMPETITION

Sports Venues Sportspeople / teams

FINANCIAL PROJECTIONS

Break-evenin 15 months

CAC $820LTV $14600

$MRR

month

$MRR

600 customers

$80/month subscription

15% commission

Subscriptions

Commissions

Advertising

Many upselling / cross-selling opportunities

BUSINESS MODEL

1. Free listings on SportCentral website

2. SEO, social, PR

3. Internal ads, PPC

4. Direct – email, telemarketing

GO-TO-MARKET STRATEGY