Transcript
of
CY B E
R
CAFÉ
Prepared by:Mustafa Suhail ShamseeAnushi Agrawal
@m_shamseem_shamsee@yahoo.com
VSNL introduced internet in India via dialup in 6 cities on Aug 14,1995.
India’s first cyber café called ‘Cybercafe’ launched in a Mumbai in 1996.
40 million net users by 2005. (4% of total estimated net users in the world)
200,000 cyber cafes in country by 2005.
INTERNET & CYBER CAFÉ IN INDIA
Higher percentage of Medium users.
One third of Young men and Working women are heavy users.
Need to stay in touch with friends and loved ones and proliferation of social networking attribute to the increased heaviness of usage.
Other reason could be increased availability of better modes of communication.
INDUSTRY OVERVIEW
Total in internet subscribers in India are 19.67 million out of which Broadband subscribers are 11.89 million.
8409 Cyber Cafes at the end of March, 2011 as compared to 8792 at the end of December 2010 registering a decline of 4.36% during the quarter.
The usage of Cyber Café for Internet access has reduced in 2011 and home, as an access point, has grown by a large percentage.
Youngsters in India continue to drive Internet Usage in India. Internet usage by School Going Kids has seen a substantial rise.
64%
13%
13%8% 2%
Market share of ISPs as on june, 2011 n India
BSNL MTNLReliance Commn. Infra. Ltd. Bharti Airtel Ltd.Hathway Cable & Datacom Pvt. Ltd.
Source: ISPAI
More than 75% of Internet usage is still driven by youngsters that include Young men, School and College going students.
- School Going Kids - 21% - College Going Kids – 27% - Young Men – 27% (I-CUBE)
Because of e-learning services and educational information available on the Internet.
YOUNGSTERS DRIVING INTERNET GROWTH IN INDIA
Working GroupMen in the age group of 21-58 years who are not school or college-going students. This segment includes all those who are employed and Women in the age group of 21-58 years and employed outside home
School Going KidsKids studying in school and above 8years of age. They
are in the agegroup of 8-17
College Going
Non-Working Group
Youths studying in college (graduate,post-graduate and doctoral). Moststudents are in the age group of 18-25.
Men above 25 years who are not working and women above 25 years who are not working includes house wives.
DEMOGRAPHIC GROUP
Usage by Demographic Group
Various Purposes of Accessing Internet (Urban)
28 million, Active Internet Users
89%
Emails
71%
Social Networking Websites
64%
Education
55%
Chatting
49%
Music, Videos, photos
Base : Active Internet User (Urban), 2011 - 30 cities [As of March 2011]
Source: Report onInternet in India (I-Cube) 2011
HYPOTHESIS
Is Cyber Cafe a profitable business anymore?
OBJECTIVESStudy the distribution pattern of cyber cafés in the area of study.
Effect of popularization of social networking sites on the business of Cyber Cafés.
Effect of internet penetration in the households on the business of Cyber Café s.
STUDY AREA
New Friends Colony (1)
Tikona Park (0)
Okhala Village Market
(3)
Sukhdev Vihar
(0)
Mujeeb Bagh
(0)
Jamia University (3)
Ishwar Nagar (0)
Jogabai(2)
Gaffar Manzil
(1)
Abul Fazal Enclave Part I
(1)
Gulmohar Enclave (0)
AREAS COVERED
CYBER CAFÉS IN EACH AREAAREAS NUMBER OF CYBER CAFÉS
Abul Fazal 1
Gaffar Manzil 1
Gulmohar Encalve 0
Ishwar Nagar 0
Jamia Nagar 3
Jogabai 2
Tikona Park 0
NFC West 0
NFC East 1
Mujeeb Bagh 0
Sukhdev Vihar 0
Okhala Village (Market) 3
REGISTRATION- All cyber cafes shall be registered with a unique
registration number with an agency called as registration agency as notified by the Appropriate Government in this regard.
IDENTIFICATION OF THE USER- Cyber café shall not allow any user to use its
computer resource without the identity of the user being established.
Document may include : Identity card issued by any School or College; Photo Credit Card or debit card issued by a Bank
or Post Office; or
REGULATIONS
Passport; or Voter Identity Card; or Permanent Account Number (PAN) card issued by
Income-Tax Authority; or Photo Identity Card issued by the employer or any
Government Agency; Driving License issued by the Appropriate
Government; or Unique Identification (UID) Number. Shall keep a record of the user identification
document by either storing a photocopy or a scanned copy of the document. Such record shall be securely maintained for a period of at least one year.
Shall record and maintain the required information of each user as well as accompanying person, if any, in the log register for a minimum period of one year.
i-care and clink software used in the area of study.
LOG REGISTER-
Cyber Cafe shall prepare a monthly report of the log register showing date- wise details on the usage of the computer resource and submit a hard and soft copy of the same to the person or agency as directed by the registration agency by the 5th day of next month.
Cyber Cafe Owner needs to log-
History of websites accessed using computer resource at cyber café.
Logs of proxy server installed at cyber café
Mail server logs.
Logs of network devices such as router, switches, systems etc. installed at cyber café.
Logs of firewall or Intrusion Prevention/Detection systems, if installed.
Physical Layout of Cyber Cafe-
Partitions of Cubicles inside the Cyber Café should not exceed four and half feet in height from the floor level. The screen of all computers shall face the common open space of the Cyber Café.
Pornography / illegal Content Access-
All the computers in the cyber cafe may be equipped with the commercially available safety or filtering software so as to avoid as far as possible, access to the websites relating to pornography including child pornography or obscene information.
Cyber Cafe shall take sufficient precautions to ensure that their computer resource are not utilized for any illegal activity.
Cyber Cafe shall display a board, clearly visible to the users, prohibiting them from viewing pornographic sites as well as copying or downloading information which is prohibited under the law.
RESEARCH METHODOLOGYTECHNIQUES(TO BE MODIFIED)Structured interview with open ended
question.Questionnaire- (write one question for each) Profile Service Consumption Pattern Revenue Expenditure Industry Overview
DATA SYNTHESIS
PRIVATE91%
PUBLIC9%
Market Share of Public and Private ISPs
TATA55%
SPECTRANET18%
AIRTEL9%
MTNL9%
RE-LI-
ACE9%
Market Share of ISPs
Abul fazal Gaffar Manzil
Jamia Na-gar
Jogabai NFC East Okhala Market
TOTAL
rent NaN NaN 2 1 1 2 6
owned 1 1 1 1 NaN 1 5
0.5
1.5
2.5
3.5
4.5
5.5
Shop areaN
o. O
f Sho
ps
Abul fazal
Gaffar Manzil
Jamia Nagar
Jogabai NFC East Okhala Market
TOTAL
branded NaN NaN NaN 1 NaN 1 2
assem-bled
NaN 1 NaN 1 1 2 5
mixed 1 NaN 3 NaN NaN NaN 4
0.250.751.251.752.252.753.253.754.254.75
Composition of ComputersN
o. O
f Sh
ops
Abul fazal
Gaffar Manzil
Jamia Nagar
Jogabai NFC East Okhala Market
TOTAL0
1
2
3
4
5
6
7
8
Composition of Computers
first hand second hand mixed
AREA
No.
Of S
hops
print outs22%Scan
22%
photocopy22%
CD Writer13%
E-ticket-ing
11%
Stationery5%
Others5%
Services offered
Abul fazal
Gaffar Manzil
Jamia Nagar
Jogabai NFC East
Okhala Market
TOTAL0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%Demographic Group of Users
School Going Kids (8-17 Years)College Going (18-25)Working Group (21-58)Non-Working Group**
AREA
No.
Of U
ser i
n Pe
rcen
tage
Abul fazal
Gaffar Manzil
Jamia Nagar
Jogabai NFC East Okhala Market
TOTAL0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
GENDER EQUATION IN INTERNET USAGE AT CYBER CAFÉS
Male Female
AREA
No.
Of U
ser i
n Pe
rcen
tage
Area
Academic purpose Chatting
Social networkin
g
Gaming Access mails
General information search
Online job sites
Music/ Videos
others
(Specify)
Abul fazal 25.00% 0.00% 30.00% 35.00% 10.00% 0.00% 0.00% 0.00% 0.00%
Gaffar Manzil 30.00% 0.00% 25.00% 25.00% 10.00% 0.00% 8.00% 0.00% 2.00%
Jamia Nagar 100.00% 12.00% 75.00% 3.00% 50.00% 35.00% 22.00% 3.00% 0.00%
Jogabai 30.00% 15.00% 80.00% 0.00% 45.00% 5.00% 20.00% 5.00% 0.00%
NFC East 20.00% 0.00% 30.00% 0.00% 50.00% 0.00% 0.00% 0.00% 0.00%
Okhala Market 95.00% 5.00% 75.00% 15.00% 55.00% 20.00% 20.00% 5.00% 10.00%
TOTAL 100.00% 5.33% 52.50% 13.00% 36.67% 10.00% 11.67% 2.17% 2.00%
Purpose of Accessing Internet
Abul fazal
Gaffar Manzil
Jamia Nagar
Jogabai NFC East
Okhala Market
TOTAL0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
25.00%30.00% 100.00%
30.00%20.00%
95.00%
100.00%
30%25%
75%
80%
30%
75%
53%
35%25%
3% 0%
0%
15%
13%
10%
10%
50%45% 50%
55%
37%
Purpose of Accessing Internet
others ( Specify)
Music/ Videos
Online job sites
General information search
Access mails
Gaming
Social networking
Chatting
Academic purpose
PRIVATE FINANCE LOAN0
2
4
6
8
10
12
SOURCE OF INITIAL INVESTMENT
SOURCE OF INITIAL IN-VESTMENT
0
0.2
0.4
0.6
0.8
1
1.2
1 1 1 1 1 1
AVERAGE INTERNET USAGE TIME
ABUL FAZAL GAFFAR MANZIL JAMIA NAGARJOGABAI NFC EAST OKHALA MARKET
Areas
Inte
rnet
Usa
ge (i
n H
ours
)
ABUL FAZAL
GAFFAR MANZIL
JAMIA NAGAR
JOGABAI NFC EAST OKHALA MARKET
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
WEBSITES BLOCKED
BLOCKED NOT BLOCKED
No.
of s
hops
27%
73%
SHOP ADVERTISEMENT
ADVERTISEDO NOT ADVERTISE
40%
60%
EFFECT OF SOCIAL NETWORKING SITES ON THE BUSINESS OF CYBER CAFÉS
NO IMPACTMODERATE IMPACTHIGH IMPACT
NO IMPACT MODERATE IMPACT HIGH IMPACT0
2
4
6
8
10
12
EFFECT ON INTERNET PENETRATION IN HOUSEHOLDS
upto 15,000 15,000 to 30,000 30,000 to 40,0000
2
4
6
8
10
12
MONTHLY INCOME ONLY FROM THE INTERNET SERVICE
upto 10,000 10,000 to 15,000 15,000 to 20,0000
1
2
3
4
5
6
7
MONTHLY EXPENDITURE OF THE CYBER CAFÉ
Abul fazal Gaffar Manzil
Jamia Nagar
Jogabai NFC East Okhala Market
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
PROPORTION OF INCOME( Cyber café : Other Business)
cyber caféother business
Effect of social networking sites
Effect of high internet penetration
in households
• Cyber café is no more a profitable business venture and hence the need for side business.
• Regulations not strictly followed. (Not all cyber cafés block sites, ID card not always asked from permanent customers.)
OBSERVATIONS
• Data regarding how high penetration of internet in the households affected the business of cyber cafés.
• Contact the local police station for any complaints regarding cyber crime in the area.
AREAS TO WORK UPON
• http://www.mit.gov.in/content/cyber-security-strategy (accessed on 14.03.12)
• http://www.mit.gov.in/content/cyber-laws (accessed on 14.03.12)
• http://www.trai.gov.in/WriteReadData/trai/upload/Reports/57/Indicator%20Report%20-Sep-11.pdf (accessed on 12.03.12)
• http://www.iamai.in/Upload/Research/11720111091101/icube_3nov11_56.pdf (accessed on 15.03.12)
SOURCES
top related