Customer Whiteboard Webinar

Corporate Visions acquires WhiteboardSelling

Typical Sales Methodologies

Leaders in Visual Storytelling

• Point of View Pitches • Power Messaging

• Whiteboards • Art of Whiteboarding

A door-opening brand and concept A soon to be published book

Great customers, proven experience and many advocates

New Brain Designed for Analysis

Old Brain Designed for Survival

Reaching your Prospect’s Brain

Decision-Making Engine

Whiteboard Selling Methodology

Demand Creation

Solution Presentation

Customer Conversations

DEVELOP DEPLOY DELIVER

Whiteboard Selling Methodology

Demand Creation

Solution Presentation

DEVELOP DEPLOY DELIVER

Customer Conversations

Point of View Whiteboard Loosen the status quo

Solution Whiteboard Differentiate from competitors

Status Quo Threatened

Identify New Needs

Define Solution

Identify Viable Vendors

Review Approaches

Make Decision

-3 -1 +1 +2 +3 -2

DEVELOP

You

Them

Status Quo

65% 35%

Your differentiators that help overcome

their barriers

Barriers to reaching objective

Your prospect’s objective:

Your Power Position:

<Business Pain 1>

<Business Pain 2>

<Business Pain 3>

Why Change? Why Us?

Point of View Whiteboard

Differentiation Whiteboard #1

Differentiation Whiteboard #2

Implementation Whiteboard #1

Implementation Whiteboard #2

Whiteboard Selling Methodology

Demand Creation

Solution Presentation

DEVELOP DEPLOY DELIVER

Customer Conversations

DEPLOY

DEPLOY

You

Them

Status Quo

65% 35%

Your differentiator

s that help overcome

their barriers

Barriers to reaching objective

Your prospect’s objective:

Your Power

Position: <Business

Pain 1>

<Business

Pain 2>

<Business

Pain 3>

Point of View Whiteboard Loosen the Status Quo

and show “Why Change”

Power Position Whiteboard Set up your unique solution

to show “Why You”

Coaching Guide

Script and Storyboard Demonstration Example Online Version Follow-up Version

Coaching Video Presentation Customer Video

Whiteboard Workbench

Create, Update, Manage, Store

Whiteboard Selling Methodology

Demand Creation

Solution Presentation

DEVELOP DEPLOY DELIVER

Customer Conversations

DELIVER

DELIVER

DELIVER

Whiteboard Selling Methodology

Demand Creation

Solution Presentation

DEVELOP DEPLOY DELIVER

Customer Conversations

Point of View Whiteboard

• Sales Coaching Guide

• Sales Coaching Video

• PowerPoint Version w/script

• Customer-Facing Video

3- Power Position Story

Conversation Roadmap

3 Demand Gen Campaigns

• 3 Emails

• 3 Videos

• 3 Visual Perspective Papers

• 3 First-Call Prompters

Power Position Whiteboard

• Sales Coaching Guide

• Sales Coaching Video

• PowerPoint Version w/script

• Customer-Facing Video

Why Change? Why Us?

Visual Storytelling Solution

You

Them

Status Quo

65% 35%

Your differentiators that help overcome

their barriers

Barriers to reaching objective

Your prospect’s objective:

Your Power Position:

<Business Pain 1>

<Business Pain 2>

<Business Pain 3>

1) Email Copy Drive reader to video

4) First-Call Prompter Ensure consistent hand-off

2) Video Power Play Loosens status quo

3) Visual Perspective Paper Documents Point of View

Visual Demand Gen Campaign

Status Quo Threatened

Identify New Needs

Define Solution

Identify Viable Vendors

Review Approaches

Make Decision

Demand Generation Sales Execution

-3 -1 +1 +2 +3 -2

Marketing and Sales Alignment

Marketing

Sales

You

Them

Status Quo

65% 35%

Your differentiators that help overcome

their barriers

Barriers to reaching objective

Your prospect’s objective:

Your Power Position:

<Business Pain 1>

<Business Pain 2>

<Business Pain 3>

Documented Impact

Questions?