Customer Sharing: SET TV - From Broadcast to Narrowcast – New Media Era on Cloud

From Broadcasting to NarrowcastingSET New Media Era on Cloud

Andy Wang, CIO of SET

May 20th, 2016Sanlih Confidential

Agenda

2

About SET

The Challenges

How We Adopt Cloud

Some Advanced

Summary

Sanlih Confidential

About SET

3

Sanlih E-Television

4

1992年創立一路走來…..

專注 創新 堅持

1600名員工力行…..

團隊合作 經驗分享人才培訓 人才發掘積極熱情 自我學習

年營業額60億

Sanlih E-Television

TAIWAN TOP 1

CONTENT PROVIDER

SET

Others

4000 Hrs/yr(29%)

TAIWAN TOP 1DRAMA PRODUCER

SET

Others

1500 Hrs/yr(70%)

One-third content is provided by SET (total 14,000hrs/y in Taiwan)

7 out of 10 dramas are produced by SET (total 2,400hrs/y in Taiwan)

Key Numbers: 168

Sanlih E-Television

24%

20%

12%

9%

8%

8%

7%

6%4%

3%

三立家族6個頻道

總收視率第一

V-family (6頻道)

SET family (6頻道)

Et-family (8頻道)

T-family (3頻道)

G-family (6頻道)

S-family (5頻道)

C-family (3頻道)

Er-family (5頻道)

J-family (3頻道)

U-family (2頻道)

Et-family8個頻道

T-family

3個頻道

台灣台

都會台

新聞台

財經台

國際台

MTV

6 channels to dominate one-fourth CATV market in Taiwan

Key Numbers: 168

7 drama producing lines for cable TV + 1 internet drama producing line for new media

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Sanlih E-TelevisionKey Numbers: 168

The Challenges

8

For a Traditional TV Broadcaster

1. Will you switch TV channel wile AD time?

2. Do you put a TV in your toilet?

3. Would you bring your smart phone into your toilet?

4. And…

Is cable TV necessary to you?

9

10In the past……

11At present……

How People Enjoy SET New Media

12

11.6%15.0% 17.6%

21.1%24.4%

62.2%

72.6%76.2% 73.7% 74.2% 75.8%

88.4% 85.0% 82.4% 78.9% 75.7%

37.8%27.5% 23.8% 26.3% 25.8% 24.2%

PC+Laptop Phone+Tablet

3/4with

Mobile

……

……

13

A Guess: Who Said: Content is King !!(內容為王)

14

In 2016, you should say:

CHANNEL IS GOD !!

So, Challenges for SET New Media

Right content to right people,

at right place and right time

Mobile, and cross platforms

15

Changing requirement and fast deploying

Scaling and cost

Limited resource for MA

Managing complex/realtime data: collection and processing 16

How We Adopt Cloud to …

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Cost down and Scale up

To solve Sudden traffic and loading

Keys ELB

Auto scaling

Benefits Elastic to keep high availability

in cost

Promptly respond to mass traffic

Distribute Content to Global

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Deploy and Performance

To Solve Complex service from

different backends

System complexity

Keys Micro service architecture

(MSA) with API Gateway

Purely static frontend in S3

Benefits Deploy efficiency

Performance and stability

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Secure Service

To Solve Malicious connections results

in security issues,

and un-necessary traffic cost

Keys CloudFront

WAF

Benefits Filtering traffic in simple and

managed process

Reduce server loading

Save cost from HW deployment

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SET Big Data Foundation

22

Vision Engine

Crawl Engine

Search Engine

Behavior Engine

Insight Engine

Recommend Engine

Crawl Engine

Search Engine

Behavior Engine

Recommend Engine

Insight Engine

Vision Engine

User Tracking cross Domains

To Solve Storing mass user

behaviors and streams

Keys Kinesis Firehorse

Benefits Capture instant

stream data with managed and elastic service

Release server loading

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Search Engine and Application

24

Search Engine

Behavior Engine

Insight Engine

Recommend

Engine

Results Browsing History

SearchingRecords

Search Optimization Keyword SEM User Profiling Word of Mouse

Personalization Recommendation Precisely Marketing

Search Service

To Solve Providing high performance

search and analysis service

Keys Elastic Search

DynamoDB

Benefits Easy to create and maintain

Integrable

Extensible

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Summary

26

A Broadcaster with New MediaTaking advantage and insight of precise audience and fans info

Traditional Media to Internet Each audience belongs to difference market

Open Business to Cross PlatformsPrecise content to audience

Precise target for AD customer

27

While Audience Leave TV…

The Lesson Learnt…

CostAdjust architecture and application with cloud advantages to economy

ManagementMake the best of cloud features, change your management mindset

SecurityRaise up security and availability using cloud capabilities

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Thank You!

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