Global Brands and Social Media: From Broadcast to Narrowcast First presented at: PricewaterhouseCoopers (PwC) Eindhoven, NL March 15, 2011
Social Media and Global Brands: From Broadcast to Narrowcast
Nov 30, 2014
First presented at PricewaterhouseCoopers (PwC) in Eindhoven, NL on March 15, 2011
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Global Brands and Social Media: From Broadcast to Narrowcast
First presented at:PricewaterhouseCoopers (PwC)
Eindhoven, NLMarch 15, 2011
Alex Strieder
Founder & MD at Amsterdam Systems B.V.
“Linking offline shopping to online social media”
Global Brands and Social Media
Technology evolves to cater to basic, existing needs.
e.g. Transport, Communications
Global Brands and Social Media
Global Brands and Social Media
‘Social media are just another trend that will come and go!’
Global Brands and Social Media
Just like books, color-TV, and telephones…
Global Brands and Social Media
74%of all Internet users visit social networking sites
Global Brands and Social Media
Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)
47%of users join online brand
communities
Global Brands and Social Media
Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)
1.500.000.000 daily visits to social
networks
(≈18% - 23% of global population)
Global Brands and Social Media
Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)
Global Brands and Social Media
Wave 5 – The Socialization of Brands (Universal McCann, 2010: http://www.umww.com/global/knowledge/view?id=128)
Internet Penetration Rates
100% effective reach in affluent, well-educated,
Western markets
Global Brands and Social Media
„The world is small…“
Global Brands and Social Media
The World is Flat (Friedman, T.L., 2005 Picador / Farrar, Straus and Giroux, New York)
„The world is small. But increasingly, it is also
flat.“
Global Brands and Social Media
The World is Flat (Friedman, T.L., 2005 Picador / Farrar, Straus and Giroux, New York)
From Broadcast to Narrowcast
Global Brands and Social Media
... 1450 1850 1920 1950 1980 1990 1995 2000 2005 2011
0%
20%
40%
60%
80%
100%
Consume Content
- Printing Press- Newspapers
- Radio
- Television
- Stone Plates
- Cable TV
- Web
- Search
- Social Media
- …………………
Global Brands and Social Media
From Broadcast to Narrowcast
Global Brands and Social Media
From Broadcast to Narrowcast
Global Brands and Social Media
The Media have changed
Embrace the Dialogue & Listen
Offer Persistent Value & Relevance
Be Authentic and Engaging
Global Brands and Social Media
Global Brands and Social Media
Global Brands and Social Media
From Broadcast to Narrowcast
Global Brands and Social Media
Global Brands and Social Media
Global Brands and Social Media
Global Brands and Social Media
Global Brands and Social Media
Social Media are the Mainstream
(Social) Media are a Long-Term Trend
Digital Literacy is the New Literacy
Global Brands and Social Media
Friedman, 2005 Picador / Farrar, Straus and Giroux, New York
Shirky, 2008 The Penguin Press, New York
Global Brands and Social Media
Global Brands and Social Media: From Broadcast to Narrowcast
First presented at:PricewaterhouseCoopers (PwC)
Eindhoven, NLMarch 15, 2011
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