Current Travel Landscape and Future Trends - Geoff Freeman, U.S. Travel Association
Post on 13-May-2015
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Hoosier Hospitality Conference
March 15, 2011
Ranking the Travel Industry (output)
Revenue(billions)
Jobs(millions)
Taxes(billions)
$546.3 3.0 $65.7
$668.1 2.3 $76.1
$772.5 7.7 $115
$897.8 2.8 $98.8
Industry
Chemical
Auto
Travel
Insurance
Big Impact, Little Support
FLU
Washington Opinion Leaders Say:Jobs Are Low Paying
Washington Opinion Leaders Say:Leisure and Business Travel is Frivolous
Washington Opinion Leaders Say:“Fun and Entertainment” = Less Important
Travel: Frivolous or Necessary?
NecessaryCore Business Function
Commonplace
UnnecessaryDispensableFrivolous / Luxury
Makings of Something Greater
Makings of Something Greater
War on Travel? Industry Fights Back
Law Is Signed to Create AU.S. Tourism Board
Step 1: Acknowledge Problem
Same Problem
FrivolousNon-Essential
Luxury
Step 2: Become Advocates
What You Can Do
signmeup@ustravel.org
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