Crowdopolis 14-slides-dyan-finkhousen ge
Post on 15-Aug-2015
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GE InnovatesRedefining What’s Possible
Dyan FinkhousenDirector, Open Innovation & Advanced Manufacturing
http://dailycrowdsource.com
by
The business of getting business done is
increasingly everybody’s business
GE.com
http://dailycrowdsource.com
by
First Step:
actually getting that.
Giant leap for mankind:
getting comfortable with being uncomfortable
GE.com
by
http://dailycrowdsource.com
Your open innovation & crowdsourcing opportunity landscape
You are here
X
Corporate crown jewels
IP / trade secrets / proprietary strategies
Corporate core competencies
Customers / products / services / processes
Corporate roadmap
R&D – products / processes /
materials / models / markets
Corporate administration
IT / Communications / contracts /
finance / human resources / etc.
Your open innovation & crowdsourcingopportunity landscape
GE.com
by
http://dailycrowdsource.com
How
When
Where
Why
and
How much
Do you reach out for help?
Getting Comfortable with Being Uncomfortable…
GE.com
Your open innovation & crowdsourcing opportunity landscape
You are here
X
Corporate crown jewels
IP / trade secrets / proprietary strategies
Corporate core competencies
Customers / products / services / processes
Corporate roadmap
R&D – products / processes /
materials / models / markets
Corporate administration
IT / Communications / contracts /
finance / human resources / etc.
by
http://dailycrowdsource.com
Giant leap for mankind: assume anything you need to do, the crowd can help.
The chasm: (try to) only exclude your company’s most sensitive / proprietary activities
From there – just prioritize where you’d like some help
GE.com
by
http://dailycrowdsource.com
Perfecting the craft
• Define target outcomes
• Define success
• Confirm what you have
• Confirm what you need
• Match opportunity to community
GE.com
Designing for Outcomes
by
http://dailycrowdsource.com
Perfecting the craft
• Confirm opportunity landscape
i.e. Competitors? Patents?
• Define intent to protecti.e. Patentability?
• Define disclosure profile
i.e. Telegraphing too much to competition?
• Public or private community engagement
• Your sponsorship disclosed or undisclosed
• Outcomes masked or transparent
• Competition or collaboration
GE.com
Designing for Outcomes
by
http://dailycrowdsource.com
Problem statement & filter design are critical success factors
• Public engagement
• Sponsorship disclosed
• Competition
• Outcomes masked
• Zoom out or in: problem selection
• Zoom out or in: community curation
• Zoom out or in: request specifications
• Actual or proxy
GE.com
Designing for Outcomes
by
http://dailycrowdsource.com
Expand ecosystem: 3D Printing suppliers with ability to fabricate complex designs with high precision while working with challenging materials
• Public, disclosed, competition
• Outcomes masked
• Zoom in: very precise problem selection• Zoom out: very broad community curation• Zoom in: very precise specifications• Proxy created: part offered representative
specifications, but distanced from target application
GE.com
Designing for Outcomes
Results1 original supplier
22 prospective suppliers
by
http://dailycrowdsource.com
Redesign jet engine loading brackets using
3D printing – target weight reduction
• Public, disclosed, competition
• Outcomes masked
• Zoom in: specific problem selection
• Zoom out: broad community curation
• Zoom out: few ‘essential’ specifications
• Proxy created: part offered representative specifications, but distanced from target applications
GE.com
Designing for Outcomes
ResultsNearly 700 new designsDesigns from 56 countries
84% Weight reduction
by
http://dailycrowdsource.com
Last year, over 4,800 team members came together in 5 projects to design nearly 7,400 new GE product concepts.
Not one of them was a GE employee.
GE.com
http://dailycrowdsource.com
by
GE.com
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