Creative Commons Samsung Case Study Mar. 14. 2008 Seung-Hun Jeon Hyok S. Choi Seong-Kook Shin Digital Media R&D Center Samsung Electronics Co., LTD.

Creative Commons Samsung Case Study

Mar. 14. 2008Seung-Hun Jeon

Hyok S. ChoiSeong-Kook Shin

Digital Media R&D CenterSamsung Electronics Co., LTD.

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Index

VTR

Samsung Digital Photo Frame

Case 1 : Samsung Digital Photo Frame (2004)

Case 2 : Samsung Internet TV (2007)

Suggestion of Technical Solution (XMP based)

Future

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Goal of Samsung

Seamless contents sharing through devices

– Capture devices (digital camera, camcorder, cam-phone, …)

– Network solution (IP STB, Cable STB, Wibro, DLNA, AVSB, …)

– Playback devices (TV, mobile phone, Monitor, MP3P, BDP, PC, …)

Suggestions

Make a global standard to represent CC utilizing XMP.

CC is recommending XMP as the preferred format for embedded

metadata.

CC in Samsung

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Samsung ElectronicsRevenue

20041980

2004

$80Bil.

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Move In the Digital Age (April 8, 2004)

Movie rating system to protect children and provide a warning system for parents.

Advocate copyright protection and fight digital piracy. Copying DVD is an act of stealing. FAST (Caltech project) – Full length DVD can be downloaded in less 5

seconds Kazaa is not ethical Andrew Brooks (MIT Media Lab) : South Korea film industry quota system

(>40%) Valenti : Some theaters have to close because there are not enough

Korean movies to keep them alive. Oppose the Quota. Advocate of Competition.

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Treehouse

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VTR

Sony Betamax

Reference : Lawrence Lessig, “Free Culture”

REC

New Business, New Experience

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Case 1

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Case 1 : Samsung Digital Photo Frame

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2006

The sales of Samsung Digital Photo

Frame

’02 ’04’00

’06

34.6

48.7

78.5

81.5

Consolidated data

[US$ Bil.]Samsung Electronics

Revenue

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Case 1 : SDPF User Scenario

Tom uploads photos or video file to the Internet web server, photo/video sharing site.

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Case 1 : SDPF User Scenario

Jane, Tom’s buddy can enjoy photos simply without interacting with Samsung digital photo frame.

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1

2

3

4

5

6

7

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Case 1 : SDPF Problem

Flickr requires that SDPF should support CC license.

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Case 2 : Samsung Internet TV

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Case 2 : Samsung Internet TV

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Case 2 : Samsung Internet TV

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Case 2 : Samsung Internet TV

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Case 2 : Samsung Internet TV Problem

Prosumer wants new business, so that CC needs to be extended.

CC metadata can be lost while they are uploaded UCC server.

Price = 15

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XMP (eXtensible Metadata Platform)

XMP is a standard for processing and storing standardized and

proprietary metadata, created by Adobe System Inc.

Unlike other metadata standards, XMP embed its information in the

final digital file.

XMP can be used in PDF, JPEG, JPEG 2000, GIF, PNG, HTML, TIFF,

PostScript, EPS. (It is possible to use XMP in AVI, MOV, MP3, etc.)

CC is recommending XMP as the preferred format for embedded

metadata; to store the rights management information.

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XMP

XMP uses XML format to describe the metadata and stores the data

into the digital file itself. (This means that the legacy devices can still

copy/delete the XMP embedded files.)

It is easy for the devices (DSC, DVD Player, Camcorder, etc) to

WRITE or to READ the CC rights information to the digital files using

XMP metadata.

– Difficulty level: WRITE(1) < READ(3) < MODIFY(7) (easiest: 0)

– Estimated LOC (For producing devices such as DSC or Camcorder) is less

than 500 (for WRITE/READ operations without UI and XML library.)

If the writing devices uses XMP/CC, the reading devices such as (DVD

player, TV, etc) can fully access to the user-generated contents, can

expose more contents to the public/Internet without copyright

concern. Thus, more people can benefit from the CC licensed media.

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Future

Web Service

Thank YouContact: shjeon01@samsung.com