Crack the Case - Michael Robert/RBLM

W H AT Y O U N E E D T O T H I N K A B O U T

Great idea…but damm it’s an ugly execution

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W H AT Y O U N E E D T O T H I N K A B O U T

W H AT Y O U N E E D T O T H I N K A B O U T

Case video A campaign, all its elements

and it’s results

W H AT Y O U N E E D T O T H I N K A B O U T

Filmed event A one off idea and it’s results

W H AT Y O U N E E D T O T H I N K A B O U T

Case video A campaign, all its elements

and it’s results

1) Why? The challenge or the mission/task 2) What/how? What did you do and how?3) Where? The main media4) Where else? Other media5) Results and PR6) Conclusion

The case made as a documentary

The case cleverly using the generated PR results

The case -classic structure -but fun story telling

The case – Shot as a long commercial

The Case made as a reality show

The case made as an event

The case made just as the idea

W H AT Y O U N E E D T O T H I N K A B O U T

1) …Is the idea really that good an idea?

2) Text or narrator? Or in a combination?

3) Music?

4) Plain explanation or story telling? (Challenge/Task)

5) Need of supporting graphics/visuals or filmed sequences?

6) Re-edit of TVC?

7) Who is going to make the case?

8) Who is going to produce it?

8) Who is going to pay for it?

TAK