Transcript
U.S unveils plan for cars of the future
http://money.cnn.com/2014/02/03/autos/vehicle-to-vehicle-
communication/index.html?iid=SF_BN_LN
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
• New life- saving technology
• Reliable over human reflexes
Caitlin Chuck Professor Klinkowstein
• Vehicle- to- Vehicle communication
Cars communicate directly with other cars on the road preventing accidents and maintaining traffic flow
Caitlin Chuck Professor Klinkowstein
Ethnographic Research
Will this new vehicle-to-vehicle technology make commuting
easier?
Caitlin Chuck Professor Klinkowstein
Observation 1 Observed students, who I did not know in commuter lounge - Mention any needs as a student, who commutes to school?
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
What the Commuters Said
Complained about: -‐Long breaks in between classes -‐Being ?red while driving -‐Could do other things while driving
Caitlin Chuck Professor Klinkowstein
Observation 2 Spoke to a friend to get the average persons opinion - How would the new technology benefit you?
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
What Friends Said
Benefits: -‐Would make traveling easier -‐Convenience -‐No distracted drivers
Caitlin Chuck Professor Klinkowstein
Observation 3 Talked to car fanatic, someone who really likes cars - What do you think about the new technology?
Caitlin Chuck Professor Klinkowstein
Caitlin Chuck Professor Klinkowstein
What Car Fana?cs Said:
New technology is: -‐New inven?ve technology -‐S?ll a liEle skep?cal -‐Prototype shows future possibili?es
Caitlin Chuck Professor Klinkowstein
Ethnographic Research Findings
• New technology makes commu?ng easier
• Time can be used doing other things
• Safer travels/ less accidents • Cars do not have distrac?ons like
people
Caitlin Chuck Professor Klinkowstein
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