Convince me
Post on 15-Feb-2016
38 Views
Preview:
DESCRIPTION
Transcript
CONVINCE MEBuilding Relationships with Influencers and Brand Advocates By Mannix Pabalan
Digital Influencers Summit January 26, 2013 Thunderbird, La Union
THE BIGGEST CONVINCING FACTOR
CREATES IMMEDIATE AFFIRMATION …
► Family► Friends► Colleagues► Celebrities ► Personal Experience
YOUR KEY TO OPEN DOORS FOR BRAND ADVOCATES
► What is your Product?► Your product should be worth the try! ► Your SERVICE should be 101%
BRAND INFLUENCER AND ADVOCATES
► Brand Influencers are those people who has personal ties with a person be it a friend, colleague or acquaintance physically or virtually
► Brand Advocates are those experienced individual (sometimes compensated) on a particular product professionally engaged to give instant credibility…
No Hard selling …
HOW DO YOU FIND THEM???
WHAT NOW?
► Engage them► Take care of them
► Meet them offline► Social event► Welcome them
WHY ARE THEY IMPORTANT
brand advocates:• make up about 1% of a brand's active social connections and 0.1% of the total social participants• push up to 5% of a brand's social insights• Brand advocates are responsible for about 8% of company signal 'echoes'• begin about 8% of all brand-related discussions
CUTTING EDGE
►People will follow for a good cause …
JUST A #DIGITAL CLIK AWAY!
Looking forward to be working with the influencers among you!
top related