Conversational Commerce in Indonesia 2016 - by Chris Franke

Conversational Commerce Chris FrankeCo-Founder & COOYesBoss Group

Hello!Chris Franke chris@yesbossnow.com

Conversational Commerce …is changing the way we interact with our customers.

E-Commerce vs. C-Commerce

Understanding people’s needs and behavior is the key to successful transactions through conversations.

What customers wantWhat customers want

Convenience Personalization Communication Instant Service

Conversational commerce is bringing e-commerce into the familiar and personal context of every-day convenience.

https://www.bps.go.id/linkTabelStatis/view/id/1322http://inmobi.com/insights/whitepapers/

International C-Commerce

https://www.bps.go.id/linkTabelStatis/view/id/1322http://inmobi.com/insights/whitepapers/

International C-Commerce

4.2Chat apps installed

on smartphone

97%Access chat apps

multiple times per day

39%Prefer chat apps as main mobile communication

channel

Chat Apps are dominating Indonesia

selling via Chat in 2016≈60M SME’s

We utilize Chat to sell products

Human Assisted Artificial Intelligence

H A A I

How YesBoss applies C-Commerce

Convenience → Fast Access Personalization → Behavior Based

Communication → Personal Apprach Instant Service → Instant Massaging

Good Examples in Indonesia

Good Examples in Indonesia

Good Examples in Indonesia

Good Examples in Indonesia

How to transform E-Commerce to C-Commerce?

01 Know needs and behavior 02 Find convenient COM channels 03 Think customer experience 04 Be there on the spot 05 Figure out scalability

Huge gap between manual and highly scaleable process

All human manual process

AI-based chat bots using deep learning &

Natural Language Processing (NLP)

Biggest Challenge: Scalability

Thanks!Chris Franke CO-Founder & COO YesBoss Group

Photo Credit: Gilles Lambert

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