Conversational Commerce Chris Franke Co-Founder & COO YesBoss Group
Conversational Commerce Chris FrankeCo-Founder & COOYesBoss Group
Hello!Chris Franke [email protected]
Conversational Commerce …is changing the way we interact with our customers.
E-Commerce vs. C-Commerce
Understanding people’s needs and behavior is the key to successful transactions through conversations.
What customers wantWhat customers want
Convenience Personalization Communication Instant Service
Conversational commerce is bringing e-commerce into the familiar and personal context of every-day convenience.
https://www.bps.go.id/linkTabelStatis/view/id/1322http://inmobi.com/insights/whitepapers/
International C-Commerce
https://www.bps.go.id/linkTabelStatis/view/id/1322http://inmobi.com/insights/whitepapers/
International C-Commerce
4.2Chat apps installed
on smartphone
97%Access chat apps
multiple times per day
39%Prefer chat apps as main mobile communication
channel
Chat Apps are dominating Indonesia
selling via Chat in 2016≈60M SME’s
We utilize Chat to sell products
Human Assisted Artificial Intelligence
H A A I
How YesBoss applies C-Commerce
Convenience → Fast Access Personalization → Behavior Based
Communication → Personal Apprach Instant Service → Instant Massaging
Good Examples in Indonesia
Good Examples in Indonesia
Good Examples in Indonesia
Good Examples in Indonesia
How to transform E-Commerce to C-Commerce?
01 Know needs and behavior 02 Find convenient COM channels 03 Think customer experience 04 Be there on the spot 05 Figure out scalability
Huge gap between manual and highly scaleable process
All human manual process
AI-based chat bots using deep learning &
Natural Language Processing (NLP)
Biggest Challenge: Scalability
Thanks!Chris Franke CO-Founder & COO YesBoss Group
Photo Credit: Gilles Lambert
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