Transcript
Convergence
Gahlord DewaldPresident/Janitor
Thoughtfaucet is a strategic consultancy based in Burlington, Vermont
Convergence is a fairy tale (told by those who miss the good old days)
Elements of Convergence
• Capabilities of technology
• People doing stuff
• Narrative and storytelling
Technology: are there less devices and channels than a year go? 10 years ago?
Are people all doing the same thing now? Have our activities converged?
Do we consume fewer types of stories? Is there a story-format convergence?
Dispersal
• Technology overlap
• More competition for our time
• Emergent story formats
Real estate:Technology dispersal
• Identify what features and functions are actually valuable.
• Learn to tie features to revenue generation.
A process and mindset of culling is helpful.
Real estate: Dispersal of attention
• Learn where attention is being focused.
• Lead, curate or get out of the way.
An inquisitive and observant mindset is helpful.
Real estate:Dispersal of story
• Non-linear story
• Fractured story
• Social story
• Locative story
• Traditional story
A tinkering mindset and a narrative mindset are helpful.
Just because it's in a blender, doesn't mean it's converging.
If we want to learn, it is our obligation to play—Forrest Mahop
Thanks!
Questions?
Gahlord Dewald ::: gahlord@thoughtfaucet.com ::: @gahlord ::: LinkedIn
http:// thoughtfaucet.com ::: Inman Column ::: PlanCast
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