Transcript
Content Marketing.
What’s tha’?
Four Questions.
1 - What do You Want to Say?
2 - To Whom Do You Want To Say It?
3 -Using Which Communications
Channel(s)?
4-And To What Effect?
1 - What? 2 - To Whom?
3 - How? 4- Outcome?
Where do they hang out?
Where do they hang out online?
Facebook 2/3
Twitter 3/10
LinkedIn 1/4
Google+ 1/4
Instagram 1/5
Pinterest 1/10
Tinder 1/25
Plenty of Fish 1/100
Grindr <1/100
What is this saying to you?
You’ve got to be where they are.
But how do I get their attention
?
Good Question…I’m glad you
asked me that.
So now FINALLY….Let’s talk
about CONTENT MARKETING
Definition 1: Content Marketing is the
delivery of valuable, relevant and
consistent information to attract and acquire a defined audience.
Definition 2: The Art Of
Communicating With Customers Without Selling.
1897
Spring 2015
The Subscription Model
CONTENT
Developing Your Content Marketing
Strategy
- The How To Guide
Goals - What do you want to
achieve?
Creation AND
Curation?
It’s the end of SEO as we know it…
And I feel fine.
Google algorithms
favour websites offering
quality content, on
mobile.
Play The Game.
Optimise for Mobile
Definition 1: Content Marketing is the
delivery of valuable, relevant and CONSISTENT
information to attract and acquire a defined
audience.
SEO = UX -high quality relevant content,
- user-friendly interface,
- integrated search and social media
effort.
Content Marketing Strategy
-Builds your brand.
-Adds value to your products
and services.
GOAL To create multiple links
to your site from across
the Internet to boost
your website's search
results.
Content Development
The biggest challenge for most companies is content creation.
Content Optimisation
Include the right keywords and optimise it for search engines.
Content Distribution
— The More The Merrier
Social Media Videos Articles
Case Studies White Papers
Email Newsletters Blogs RSS
Press releases Web Pages
Guest Posts Syndication
Conference Presentations Research Reports
Pilot
Optimise,
Revise
Scale
BASED ON DATA
1 - What? 2 - To Whom?
3 - How? 4- To what effect?
People engage with brands not because they have to
watch ads, but because they are truly drawn in. Ideas have to earn their way in.
Our job is to start the conversation.
- Marc Pritchard, Global Brand Building Officer
Proctor & Gamble
BE.
- Consistent
- Relevant
-Engaging
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