Content Beyond Bet.com

Post on 02-Jul-2015

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A presentation delivered to the Burrell ad agency at the digital Bootcamp provided to their staff over 2 days in May.

Transcript

Content offerings beyond BET.com

Brand New Funk

Burrell Digital BootcampPresented by Guy Primus

contact: siddiq@siddiqbello.com

Objectives

• Provide overview of some AA destinations

• Identify each site’s features and audience

• List ways to overcome challenges

• Discuss what’s missing

Category Overview• General Interest/Other

• News/Culture

• Music/Entertainment

• Social/Community

• Celebrity/Gossip

• New properties

Pop Quiz:Other than BET, what is the most popular online destination for African-Americans?

Young, Black & Fabulous

Bison Roundup

DowneLink

What’s Missing?

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