Content Beyond Bet.com
Post on 02-Jul-2015
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DESCRIPTION
A presentation delivered to the Burrell ad agency at the digital Bootcamp provided to their staff over 2 days in May.
Transcript
Content offerings beyond BET.com
Brand New Funk
Burrell Digital BootcampPresented by Guy Primus
contact: siddiq@siddiqbello.com
Objectives
• Provide overview of some AA destinations
• Identify each site’s features and audience
• List ways to overcome challenges
• Discuss what’s missing
Category Overview• General Interest/Other
• News/Culture
• Music/Entertainment
• Social/Community
• Celebrity/Gossip
• New properties
Pop Quiz:Other than BET, what is the most popular online destination for African-Americans?
Bison Roundup
DowneLink
What’s Missing?
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