Consumer Study: The Top 13 Things You Probably Didn’t Know About Halloween Candy Shoppers In Stores And At Home

TOP 13 THINGSyou probably didn’t know about

HALLOWEEN CANDY SHOPPERSin stores and at home

The

Image courtesy of Jamal Fanaian on FLICKR Based on a mobile survey.

97%of households will participate in Halloween

WHO CELEBRATESHALLOWEEN?

1

Image courtesy of CHRIS NEAL on FLICKR Data taken in October 2014 from a survey based on 250 mothers with children living at home.

of head of households said they will throw a Halloween party

WHERE’S THE PARTY?

24%

2

Image courtesy of MICHAEL TEFT on FLICKR Data taken in October 2014 from a survey based on 250 mothers with children living at home.

$100Shoppers will spend an average of

BUDGET SHOPPING3

on a Halloween party

Image courtesy of Ohocheese on FLICKR Data taken in October 2014 from a survey based on 250 mothers with children living at home.

Directing shoppers easily to the candy aisle with

GIVE SHOPPERS DIRECTION4

improves the shopping experienceVISUAL SIGNAGE & NEAT ORGANIZATION

Image courtesy of Jenelle Healy on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate

in Halloween by buying and distributing candy in their household.

79%of shoppers tend to buy Halloween candy

when given a largerVARIETY OF CHOICES

VARIETY MATTERS5

Image courtesy of Patrick on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate

in Halloween by buying and distributing candy in their household.

of Halloween candy shoppers said festive

influences them to buy.

BE FESTIVE

56%

6

PACKAGING, DECORATIONS & DISPLAYS

Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.

MAKE IT EASY TO FIND7

It takes approximately

54 seconds for shoppers to locate the Halloween candy aisle.

Image courtesy of IHEARTKITTY on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate

in Halloween by buying and distributing candy in their household.

BE UNIQUE8

Shoppers reported

as the #1 characteristic that influences them to buy Halloween Candy.

NOVELTY & UNIQUENESS

Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.

PRICE IS EVERYTHING9

AFFORDABILITYdominates over BRAND NAME

and TASTE when buying Halloween candy

Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.

START EARLY10

of Retailers have a Halloween candy aisle by mid-September

81%

Data taken in September 2014 from a survey based on 300 respondents who participatein Halloween by buying and distributing candy in their household.

chocolate wins11

of people who plan to pass out candy will hand out chocolate this year

56%More than

Image courtesy of STORMCHASERMIKE on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate

in Halloween by buying and distributing candy in their household.

IS THE PRICE RIGHT?12

of shoppers think that Halloween Candyis priced correctly at approximately $0.19 per ounce price

50%About

Image courtesy of GUZZLE NOSH on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate

in Halloween by buying and distributing candy in their household.

SELL SPECIALTY PRODUCTS13

of Mass Merchandisers sell specialty Halloweenbeverages and potato chips

48%

Image courtesy of ANOTHERTOM on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate

in Halloween by buying and distributing candy in their household.

marketing@fieldagent.net

Interested in learning more?

PO Box 9568 | Fayetteville, Arkansas 72703

VISIT OUR BLOG CONTACT US