Connect In London keynote

David Cohen Director, Northern Europe

LinkedIn

Welcome

©2013 LinkedIn Corporation. All Rights Reserved.

#intalent

Members First

InsightsIdentity Everywhere

#intalent

Identity: Endorsements

Billion Endorsements1+

#intalent

Identity: LinkedIn Alumni

20+ MillionStudents and recent graduates

#intalent

Insights: Influencers

143,878followers

#intalent

202m+Registered members as

of April 23rd, 2013

3M+

17M+

India

6M+

Canada

70M+USA

10M+

Brazil34M+

APAC

M+

200+Countries and territories

65%Of LinkedIn members are

outside of the US

LinkedIn’s global footprint is expanding:

EMEA

50M+ UAE

1M+

3M+DACH

4M+Italy

5M+France

4M+Spain

4M+NL

11M+

UK

1M+Sweden

#intalent

#intalent

93%of recruiters use or plan to use

LinkedIn for recruiting

Source: Jobvite 2012 Social Recruiting Survey.

#intalent

Recruiting is…

Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.

#intalent

Your biggest concern today?

Source: ConnectIn survey.

“Recruiting is extremely

competitive. The talent pool is

small and will only get worse this

year, I fear.”

#intalent

You’re recruiting in a highly competitive landscape

#1

Biggest obstacles to attracting top talent

Competition

#2 Compensation

Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.

#intalent

Your biggest concern today?

Source: LinkedIn Talent Blog.

“Successfully putting a plan into

motion to switch from reactive to

proactive recruiting.”

#intalent

Recruiting leaders are doubling downOn proactive sourcing and specialist roles

If you could add one role to your team right now, what would it be?

Source: LinkedIn survey of 272 recruiting leaders in the UK, February 2013.

#1 Sourcing specialist

#2 Workforce planning manager

#intalent

Your biggest concern today?

“In a highly competitive

marketplace, having a valid and

engaging employer brand that

differentiates is critical.”

Source: Connect survey.

#intalent

Recruiting leaders are doubling downOn employer branding

91% Companies spent more or the same on employer brand in 2012 compared to 2011

Agree that employer brand has significant impact on ability to hire great talent83%

Source: LinkedIn survey of 3,028 recruiting professionals globally, October 2012.

Paul MaxinGlobal Resourcing Director at Unilever

#intalent

Your biggest concern today?

Source: Connect in survey.

“Finding the time to engage with passive candidates and ensuring an engaging experience for them whilst balancing day to day "here and now" activity.”

#intalent

Legacy job boards are on the decline

Internet job boardsSocial Professional Networks

5% 8%

Best sources for key quality hires

Fastest-falling Fastest-rising

Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.

Think about jobs the way Virgin thinks about its products & services

#intalent London

Today

6 principles for recruiting like it’s 2015

#intalent London

Rethink how you’re spending your time

What 3 key activities would you like to refocus your team on in 2013

1

Source: LinkedIn ConnectIn survey, April 2013

Proactive Sourcing 74%

68Pipelining Candidates %

52Employer Branding %

#intalent

Turn your team members into talent scouts

Lee YeapHead of Talent Acquisition at BSkyB

Previous BT, Robert Walters

Education Nottingham Trent

Tips

Standardise all touch points for maximum leverage and efficiency

Embed your recruiters into respective business units to help them live and breathe the environment they are recruiting into

2

#intalent

Embrace the power of data

Average or poor at using

data78%

22%Utilises data

well

How well does your organisation use data to make hiring decisions?

Source: LinkedIn survey of 334 recruiting professionals in the UK, May-July 2012.

3

#intalent

only one out of threeregularly measure employer brand in a quantifiable way

Embrace the power of data3

Source: LinkedIn survey of 3,028 recruiting professionals Globally, October 2012.

#intalent

Invest in your pipeline

Teresa GundrySourcing Manager at The Co-operative

Previous The Co-operative Group, RK Accountancy

Education Greenhead College

Tips

Get commitment from hiring managers to interview potential candidates – regardless of hiring status

4

Educate stakeholders and agree SLAs

Optimise for mobile5

27% of unique visiting members came to LinkedIn through mobile apps in Q4 2012

Hire from within6

30

The People We Hire Today Form the DNA of

Our Companies Tomorrow.