CONFIDENCE, PERSONAL BRANDING AND NETWORKING
Post on 17-Oct-2014
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ENJOYING NETWORKING WITH CONFIDENCE
RON GIBSON AND
D. JOHN CARLSON26 March 2014
NETWORKING WITH SKILL AND CONFIDENCE
RON GIBSON
PRESENTING YOURSELF AND YOUR BRAND
WITH CONFIDENCE D. John Carlson
WHY DOES RON LOVE NETWORKING?
He has the SKILLS He has the CONFIDENCE He has the STORY
THE SKILLS
THE CONFIDENCE
THE STORY
WRONG STRATEGY NUMBER ONE
WRONG STRATEGY NUMBER TWO
WRONG STRATEGY NUMBER THREE
FACTS ABOUT SELF DOUBT
KEY CAUSES OF SELF DOUBT
BUILDING CONFIDENCE
• Have a clearly understood STRATEGY• CHALLENGE those voices• PRESENT in a way you feel comfortable• PREPARE thoroughly and practise often• Be yourself – be totally AUTHENTIC• Make FRIENDS not sales – in all settings• INTEGRATE online and offline communication• Make sure you are well INFORMED• Have a STORY to tell and prompt questions
STRATEGY
CHALLENGE
PRESENTATION
PREPARE
AUTHENTICITY
FRIENDS
INTEGRATE
INFORMED
STORY
THE STORY
WHAT IS A BRAND
BRANDING IN NETWORKING
PERSONAL BRAND MODEL
• MISSION – what you exist for• VALUES – what you stand for• CAPABILITIES – what you are good at• PERSONALITY – what you are like to deal with• UNIQUENESS – what makes you different
WHAT IS YOUR PERSONAL BRAND?
ELEVATOR PITCH
• 7 (three sentences) seconds long• SIMPLE language and messages• AUTHENTIC and without hyperbole• Free of JARGON and platitudes• Posing QUESTIONS to drive conversation• Clear demonstration of UNIQUENESS• EASY to remember and easy to say
YOUR PERSONAL ELEVATOR PITCH
CORPORATE BRANDING MODEL
• PURPOSE – why you exist• VISION – what you want to achieve• VALUES – what you stand for• EXPERTISE – what you can do• PERSONALITY – what you are like to deal with• POSITIONING – what makes you different
YOUR CORPORATE ELEVATOR PITCH
MANIFESTATIONS OF THE BRAND
SOCIAL MEDIA
THE BENEFITS OF SOCIAL MEDIA
• CONTROL – your own media channels• COMMUNICATION – talking and listening• RESEARCH – learning about the audiences• CURRENCY – it is happening now• ACCESS – particularly through mobiles• REACH – to people not engaging traditionally• TARGETTING – groups of greatest interest
MAKING THE MOST OF SOCIAL MEDIA
• Have clear objectives and a strategy• Get engaged and devote the resources• Don’t sell stuff - make friends• Educate, inform and give• Be honest open and have integrity• Focus on doing a few things well• Have clear guidelines and policies• Respond positively no matter what• Set aside 30 minutes every day
FOUR BIG POINTS
IN CONCLUSION
• Adopt a structured approach to building your CONFIDENCE
• Adopt a structured approach to having SOMETHING TO SAY
• Adopt a structured approach to developing your SKILLS
CLOSING REMARKS
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