Women in Business - Branding/Networking Workshop

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

Branding and Networking

!Your online presence!

2016!

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

take aways � know where you are today

� know where you want to go in 2016

� have skills and role models to help you get there

� know your network

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

your professional and personal

goals are your online presence goals

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

skills you need to succeed online:

experimentation!innovation!

engagement!

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

HOW TO MAKE IT WORK FOR YOU

it’s all part of your workflow!approach the tools and strategies of online

social brand building as a way to do what you are already committed to doing.

presentation matters!how you present yourself online is similar to

how you would prepare to go to a networking event, with longer effects

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

what is a social brand? how can you build one

for your purposes in 2016?

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

social brand is your online personal brand

your voice and strategy in your online presence

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

SCU Career Center

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

it’s also perception, ie/ image

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

find your role models

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

CIA

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

your online presence is a platform for you to meet your people

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

who are your people?

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

building blocks of your network

The Mentor The Coach

The Industry Insider The Trendsetter

The Connector The Idealist

The Realist The Visionary

The Partner The Wanna-Be

Based on: http://www.careerealism.com/top-10-people-you-must-have-in-your-network/

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

you need to be relatable to customers. peers. mentors. employers.

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

you need to be findable where are you online?

personally professionally

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

where are they online?

your customers, peers, mentors? your competitors?

partners? potential employers?

Branding and Networking workshop by Tanya Monsef Bunger – March 2016

how to get where you want go in 2016

sharing !conversation!engagement!community!

elements of engagement who you follow be responsive be consistent be vulnerable

be iterative “polish in public”!

ultimately, it’s about

SHARING what you have

a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

what’s your intention for 2016?

how will you use your online

platform to reach your goals?

a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

consider what you’ve learned

•  do you know where you are online today?

•  do you know where you want to go in 2016?

•  do you have skills to get there?

•  do you know what you might share with others: who, how, and where?

a practical online presence workshop by Tanya Monsef Bunger & Anastasia Ashman

Branding and Networking Workshop by Tanya Monsef Bunger – March 2016

Thank you, Santa Clara University

WOMEN IN BUSINESS

let’s connect Twitter:

@TmonsefBunger

LinkedIn: https://www.linkedin.com/in/tanyamonsefbunger