Computers in libraries - SuperPac Hacks for your Library

Post on 12-May-2015

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This is the presentation from EveryLibrary that was given at Computers in Libraries, Washington, DC, 2014. Talking about library advocacy in a political way.

Transcript

Super PAC Hacks and Voter (Public) Advocacy

For Libraries

EveryLibrary@everylibrary

PC Sweeney@pcsweeney

What is EveryLibrary

What Kind of Advocacy

How is EveryLibrary Different

EveryLibrary’s Successes

Why Talk in Terms of Votes

The Numbers

Party Affiliation Doesn’t Matter

Library Card Stats Don’t Matter

Library Use Doesn’t Matter

What Does Matter

The Librarian is the Candidate

Your Library

is the Campaign

The Platinum Rule

No Need for a Ballot Measure

Tell the Stories that Matter

Develop Your Message

Build a Coalition of Supporters

Keep them Engaged Online

Give me an email list long enough and a program from which to send it and I can

move the world. - Archimedes

Get Out of the Library

Door-to-Door Library Card Campaign

House Parties

Letter Writing and Earned Media

Advertising and

Paid Media

Community Meetings

Networking Opportunities

Questions?

• Tweet at me - @pcsweeney or @everylibrary• Email me – patrick@pcsweeney.com• FB me – facebook.com/pcsweeney• Read the blog – www.pcsweeney.com

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