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Super PAC Hacks and Voter (Public) Advocacy For Libraries EveryLibrary @everylibrary PC Sweeney @pcsweeney
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Computers in libraries - SuperPac Hacks for your Library

May 12, 2015

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Education

Patrick Sweeney

This is the presentation from EveryLibrary that was given at Computers in Libraries, Washington, DC, 2014. Talking about library advocacy in a political way.
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Page 1: Computers in libraries - SuperPac Hacks for your Library

Super PAC Hacks and Voter (Public) Advocacy

For Libraries

EveryLibrary@everylibrary

PC Sweeney@pcsweeney

Page 2: Computers in libraries - SuperPac Hacks for your Library

What is EveryLibrary

Page 3: Computers in libraries - SuperPac Hacks for your Library

What Kind of Advocacy

Page 4: Computers in libraries - SuperPac Hacks for your Library

How is EveryLibrary Different

Page 5: Computers in libraries - SuperPac Hacks for your Library

EveryLibrary’s Successes

Page 6: Computers in libraries - SuperPac Hacks for your Library

Why Talk in Terms of Votes

Page 7: Computers in libraries - SuperPac Hacks for your Library

The Numbers

Page 8: Computers in libraries - SuperPac Hacks for your Library

Party Affiliation Doesn’t Matter

Page 9: Computers in libraries - SuperPac Hacks for your Library

Library Card Stats Don’t Matter

Page 10: Computers in libraries - SuperPac Hacks for your Library

Library Use Doesn’t Matter

Page 11: Computers in libraries - SuperPac Hacks for your Library

What Does Matter

Page 12: Computers in libraries - SuperPac Hacks for your Library

The Librarian is the Candidate

Page 13: Computers in libraries - SuperPac Hacks for your Library

Your Library

is the Campaign

Page 14: Computers in libraries - SuperPac Hacks for your Library

The Platinum Rule

Page 15: Computers in libraries - SuperPac Hacks for your Library

No Need for a Ballot Measure

Page 16: Computers in libraries - SuperPac Hacks for your Library

Tell the Stories that Matter

Page 17: Computers in libraries - SuperPac Hacks for your Library

Develop Your Message

Page 18: Computers in libraries - SuperPac Hacks for your Library

Build a Coalition of Supporters

Page 19: Computers in libraries - SuperPac Hacks for your Library

Keep them Engaged Online

Page 20: Computers in libraries - SuperPac Hacks for your Library

Give me an email list long enough and a program from which to send it and I can

move the world. - Archimedes

Page 21: Computers in libraries - SuperPac Hacks for your Library

Get Out of the Library

Page 22: Computers in libraries - SuperPac Hacks for your Library

Door-to-Door Library Card Campaign

Page 23: Computers in libraries - SuperPac Hacks for your Library

House Parties

Page 24: Computers in libraries - SuperPac Hacks for your Library

Letter Writing and Earned Media

Page 25: Computers in libraries - SuperPac Hacks for your Library

Advertising and

Paid Media

Page 26: Computers in libraries - SuperPac Hacks for your Library

Community Meetings

Page 27: Computers in libraries - SuperPac Hacks for your Library

Networking Opportunities

Page 28: Computers in libraries - SuperPac Hacks for your Library

Questions?

• Tweet at me - @pcsweeney or @everylibrary• Email me – [email protected]• FB me – facebook.com/pcsweeney• Read the blog – www.pcsweeney.com