Transcript
• First Generation: Infrared Beam Counter
• Second Generation: Networked People Counter
• Third Generation: Video Counting + Wi-Fi Counting
Competitive Analysis
©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.
The simplest form of counter where a single, horizontal infrared beam across an entrance and counts when a person or object passes and breaks its beam.
First Generation: Infrared Beam Counters
First Generation: Infrared Beam Counters
Advantages:• Low cost• Easy to install
Disadvantages:• Non-directional counts• Cannot discern people walking
side-by-side • Counting affected by direct
sunlight• Not networked, involves each
night manually record counts from the device
Second Generation: Networked People CountersA) Thermal counting
Thermal imaging systems use array sensors which detect heat sources from human body. These systems are typically implemented using embedded technology and are mounted overhead for high accuracy.
A) Thermal counting
Advantages:• A well tuned thermal counter
can achieve accuracy of 80- 95%
• Directional counts
Disadvantages:• Narrow field of view - cannot
cover wide entrance• Susceptible to weather
conditions• Difficult to determine the area
the sensor is measuring• Requires costly on-site accuracy
tuning
Second Generation: Networked People Counters
B) Video Counting
Computer vision carries out its image processing inside an embedded device to recognize, track and count people.
Second Generation: Networked People Counters
B) Video Counting
Advantages:• Bi-directional counting• High accuracy (90 - 95%)• Able to distinguish non-human
objects (trolley, pushchair, etc.)
Disadvantages:• Cannot count accurately in dark
environments such as nightclubs
Second Generation: Networked People Counters
The third generation counters gained popularity in the retail industry due to the additional business metrics it could offer to retailer; footfall counting, outside traffic, visit duration, returning customers and cross shopping.
Third Generation:Video Counting + Wi-Fi Counting
I. Stereo vision (3D) people counting • Counter has the ability to see an object in 3D form;
with height, width and depth by viewing a scene from two slightly different angles.
• Able to distinguish a group of people as separate objects.
Third Generation:Video Counting + Wi-Fi Counting
II. Wi-Fi Counting uses Wi-Fi receiver to pick up unique Wi-Fi beacon signals emitted from the smartphones with a range of up to 100 metres.
* Combining both technologies together allow Wi-Fi data to be normalized with the large sample size statically neutral video counting data to have an accurate picture of the overall customer shopping behaviour
Third Generation:Video Counting + Wi-Fi Counting
Main ManufacturersFirst Generation: Infrared Beam Counter
Second Generation: Networked People Counter
Third Generation: Video Counting + Wi-Fi Counting
(Coming soon)
©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
top related