Competitive Analysis Chart COMPETITOR NAME/URL WEB SITE OBSERAVATIONS SOCIAL MEDIA PRESNECE COMMON POSITIONING WORDS BLOG OBSERVATIONS OPPORTUNITIES www.example.com Not using CTA or any special offers Twitter—not many followers Expert/ Expertise Comprehensiv e Dedicated Mostly self- promotion Focus on products Watch-out for over- used terms Can position as thought- leader www.example2.co m Unclear CTA and long forms Facebook page, 1000 followers Easy to use Simple Comprehensiv e Disjointed and not updated often Should make a FB page Use clear CTA
Competitive Analysis Chart
Feb 15, 2016
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Competitive Analysis ChartCOMPETITOR NAME/URL
WEB SITE OBSERAVATIONS
SOCIAL MEDIA PRESNECE
COMMON POSITIONING WORDS
BLOG OBSERVATIONS
OPPORTUNITIES
www.example.com
Not using CTA or any special offers
Twitter—not many followers
Expert/ExpertiseComprehensiveDedicated
Mostly self-promotion Focus on products
Watch-out for over-used termsCan position as thought-leader
www.example2.com
Unclear CTA and long forms
Facebook page, 1000 followers
Easy to use SimpleComprehensive
Disjointed and not updated often
Should make a FB pageUse clear CTA
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