COLLABOR8 Introduction

What is Collabor8?

A Brand– Unique Locations– Clusters of Enterprises– Agreed Standards

• Sustainability• Quality• Sense of Place• Use of Technology

Aim: To contribute to the economic prosperity, sustainability & cultural identity of North West Europe in increasingly competitive global markets

How: Forming & supporting new clusters in the Cultural, Creative, Countryside, Recreation, & Hospitality sectors using uniqueness of place as a binding force & overcoming barriers to regional & transnational collaboration.

Project value€ 10,599,772

50% funded by INTERREG IVB NWE Programme

 EU Funding Period

May 2007 to March 2012  

South Kerry Development Partnership

Established in May 1991Tackle economic & social problems of South KerryCombines an economic development role, creating sustainable jobs & attracting investment with community, cultural and social development activities.

PartnershipOperates as a Partnership between the local community, the State Agencies, the Social Partners and Elected Members

Area Covered 2,500 Km2

Population 47,192High dependence on agriculture, poor access, peripherality & demographic challenges

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

New Dutch Water Defence line

- length: 85 kilometres

- width: varies from 3 to 5 kilometres

- 45 forts with “the Prohibited Areas”

- bunkers, group shelters, sluices,canals

- totally about 1000 elements

(80% is still in good condition)

-25 fortresses in urbanised area

- located in highly urbanised region called the Randstad

To protect the economic hart of Holland

Lower parts of the country could easily be flooded.

Fortresses at the ‘weakest’ placesDry areas, rivers, canals, dikes , roads and sluices

Inundation plains around fort Spion

Inundation flood during war

Present plan and organisation

THE FORTRESSES IN THE RURAL CONTEXT

Present plan and organisation

THE FORTRESSES IN THE URBAN CONTEXT

Leisure

Educational Interactive Exposition & Memorial Centre

For hire for parties, celebrations, congresses and activities

Office VMKWe stimulate innovation

and collaboration in creative industries in VMK Tilburg.

Unique development of a area in city centre

• 2008: 260 SME’s• 2012: 380 SME’s

Our dream: a meeting area

WE BRING “FREEFORMFAB”

our dream: a mix to the max

VLM• VLM – Flemish Land Agency

– public organisation – in the domain of Environment,

Nature and Energy – for the region of Flanders– provincial department Antwerp

• Herentals, Belgium• “partner in the countryside”;

land development, nature development, regional development

Map of your area

SPK (subpartner)• SPK – Strategic Plan Kempen

– private organisation – non-profit association– region: district of Turnhout (in the east

of the province of Antwerp)

• Turnhout, Belgium• “fill in regional needs”; regional

development, SME, social economy, …

.

Map of your area

De Merode (project area)

• Former property of the noble family De Merode– 1500 hectares bought by the

Flemish government in 2004 – includes nature reserves, forests,

agricultural land and cultural history

• Project De Merode– includes 6 communities in 3

different provinces and 2 geographical regions

– nature and land development– recreational facilities– promotion, e.g. Merode festival

Map of your area

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

Vision of Success-an area that is known, awareness of the area and its values, an area of which locals are proud of, a sense of place

-a festival that is organised annually by local organisations, administrations and entrepreneurs together

-significant economic development in the area

-more collaboration in the area

East-Flanders

Tourism East-Flanders:To develop tourism/recreation infrastructure projectsTo promote the province and its regions

Meetjesland

Tourism Meetjesland:Policy plan tourism for the MeetjeslandPromotion of the areaTourism infrastructure projectsCounselling/support/advise tourism projectsCounselling municipalitiesInformation officeCluster-working with entrepreneurs

Marketing and promotion

• Brochures:• Websites:

– Own websites– Cluster websites

• Campaigns in the media:– Advertorials– Radiospots– TV– E-mail and internet marketing– Joint promotions

Projects

• Cycling network• Walking networks• Study tours for the sector• Childfriendlyness

– Promotion & infrastructure

Unique features of the area

Heritage

South Downs Joint Committee 15 Local authorities

and Natural England members set up to look after the nationally protected

landscape of the South Downs

• Protect, conserve & enhance the natural beauty including landscape, wildlife, cultural heritage and physical features of the South Downs

• Promote understanding and enjoyment of the area

• Encourage sustainable forms of economic and community development

Types and numbers of potential enterprises

• Accommodation providers (Hotels, B&Bs, camp sites)

• Pubs & restaurants• Local food producers• Village shops• Recreation providers• Public transport

providers• Tourist attractions• Tourism Mangers

Unique Features of the Area

Please provide 10 photographs that show the local distinctiveness of your area:

These photos can comprise:

•etc

Publicity and Promotion

Vision of SuccessVirtuous circleGreen Tourism businesses providing products for tourist who support the landscape that people come to see: local produce, carbon management payback

Increased awarenessEvents, Podcasts, Publications, training

Greater use of public transport to the Downs

VisitorTransport

Working in Partnership to Protect the South Downs

South Downs Quality Assurance SchemePROMOTIONAL

LOGOS

Westcountry Rivers Trust

• Environmental Charity• Cornwall – SW England• Develop a sustainable

angling product, increasing access to the countryside

• Land owners, existing angling tourism providers, accom’ providers, other rural businesses

Trading on the ‘wow’ factor of the South West’s uniquely diverse landscape, fresh air, wildlife and stunning views

Brecon Beacons National Park

Authority

• Special Purpose Local Authority– Conserve & Enhance– Promote understanding

& enjoyment– Foster sustainable

socio-economic development

Brecon Beacons National Park Authority

• Category 5 National Park

• Manage land (some), advise others

• Visitor Information & Interpretation

• Planning – development control

• Work with businesses & communities

Brecon Beacons National Park Authority

• Category 5 National Park

• Manage land (some), advise others

• Visitor Information & Interpretation

• Planning – development control

• Work with businesses & communities

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

COLLABOR 8Clusters of Local Accredited Businesses Operating Regionally

Sustainability & Sense of Place

• Green Accreditation• NP and Geopark

Ambassadors• BB/GP Sustainable

Tourism Awards• Clusters members

encouraged to participate

Merthyr Tydfil County Borough Council

Economic Development, Tourism & Arts

• Economic Development (Business Support, Inward Investment, Orbit Business Centre)

• Social Economy (number of social enterprises)

• Economic Inactivity• Arts• Tourism

Unique selling points

Project Framework

3 Work Packages

4 Cross Cutting Themes

Communications

Lobbying

Work Package 1“Code of Practice Programme”

Code of PracticeAmbassador SchemeLocal StoriesEconomic Study

Work Package 2“Develop and Support”

Training and Development

Setting up and SupportWorkshops & Exchange

Visits

New Products and Services

Work Package 3“Delivery Growth and Promotion”

Share

Publicity, Marketing

Policy

Growth

Themes

• Sustainability• Quality• Sense of Place

Use new technology

OUTCOMES

• Regional economic growth stimulated • New mixes of enterprises clustered • Collaborative working increased and

sustained• Local ‘sense of place’ reflected in products

and services• Quality of products and services improved• Sustainability standards raised - New

technologies exploited

Disclaimer

No partners were tested or harmed in developing this presentation.

May contain strong ambitions (contains NUTS)

Sell by date: March 2012

www.collabor8.me

Programme

9.00 – 10.00 Introductions and Overview of COLLABOR8

10.00 – 13.00 Tour of BBNPA (4 Tours)

13.00 – 14.00 Lunch – Dragon Hotel

14.00 – 18.00 Tour of Merthyr Tydfil CBC

19.30 – 20.00 Presentation – Director of Midlands Meander – South Africa

20.00 – 22.00 Dinner