Coffee Warehouse Rebrand
Post on 05-Apr-2016
221 Views
Preview:
DESCRIPTION
Transcript
/ 1 /
C O F F E E W A R E H O U S E R E B R A N D
coffeewarehouse.com.au
/ 2 /
C O F F E E W A R E H O U S E R E B R A N D
/ 01 /
C O F F E E W A R E H O U S E R E B R A N D
Contents /
Logo design
Stamp
Letterpress
Stationary package
Business card
Letterhead
Invoice
Presentation folder
Thank you card
Envelope
03 07
Packaging
Swing tags
Inner packaging
Outer packaging
Carry bag
Multi-page layout Signage
Retail shop signage
Indoor signage
Outdoor signage
Website design
Computer mock-up
Ipad mock-up
Iphone mock-up
1712 32 40
/ 02 /
C O F F E E W A R E H O U S E R E B R A N D
The breif /
The currentsituation /
The client /
To produce a clean and sophisticated branding
solution in the 12 week time frame that
will draw more attention to the company.
Allowing a clean display of products that can
be processed through the checkout easily. A
design that is catching, quirky with a modern
twist. A satisfied client.
The current branding and website is
de-valuing the products and turning away new
potential customers due to a look that feels
cheap and doesn’t align with the value of the
products being sold.
Coffee Warehouse Online
coffeewarehouse.com.au
/ 03 /
C O F F E E W A R E H O U S E R E B R A N D
Logo Design / The final logo design is a combination of word
mark and icon. It uses the one colour shown,
reversed in this colour and black on some
designs and applications such as a stamp or
website.
/ 04 /
C O F F E E W A R E H O U S E R E B R A N D
/ 05 /
C O F F E E W A R E H O U S E R E B R A N D
/ 06 /
C O F F E E W A R E H O U S E R E B R A N D
/ 07 /
C O F F E E W A R E H O U S E R E B R A N D
Stationary package / The stationary package consists of a business
card, letterhead, invoice, documents folder,
thank you card and envolope that are all used
on a regular basis.
/ 08 /
C O F F E E W A R E H O U S E R E B R A N D
/ 09 /
C O F F E E W A R E H O U S E R E B R A N D
/ 10 /
C O F F E E W A R E H O U S E R E B R A N D
/ 11 /
C O F F E E W A R E H O U S E R E B R A N D
/ 12 /
C O F F E E W A R E H O U S E R E B R A N D
Multi-page layout / The Multi-page layout was specifically
designed to be printed onto 100% recycled
brown paper so that it would align with
the values that Coffee Warehouse portrays.
It highlights the unique attributes of each
coffee bean and is used as a guide that will
show you the range of beans that are sold.
/ 13 /
C O F F E E W A R E H O U S E R E B R A N D
/ 14 /
C O F F E E W A R E H O U S E R E B R A N D
/ 15 /
C O F F E E W A R E H O U S E R E B R A N D
/ 16 /
C O F F E E W A R E H O U S E R E B R A N D
/ 17 /
C O F F E E W A R E H O U S E R E B R A N D
Packaging / The packaging design consists of multiple
elements which include the swing tags, inner
packaging with a double sided label design
and the outer packaging which is a 7mm ply
wood construction with lid and etching on
both sides.
/ 18 /
C O F F E E W A R E H O U S E R E B R A N D
Swing tags / The swing tags feature a minimalistic double
sided design which is looped with it’s own
custom string the ensure the product
stays unique.
/ 19 /
C O F F E E W A R E H O U S E R E B R A N D
/ 20 /
C O F F E E W A R E H O U S E R E B R A N D
/ 21 /
C O F F E E W A R E H O U S E R E B R A N D
Inner packaging / The Inner packaging is a custom sized design
that fits into the outer packaging without
movement. Like the Multi-page layout, this
physical design is also constructed of 100%
recycled brown paper, also containing a poly
laminated inner liner to secure the freshness
of the coffee beans.
/ 22 /
C O F F E E W A R E H O U S E R E B R A N D
/ 23 /
C O F F E E W A R E H O U S E R E B R A N D
/ 24 /
C O F F E E W A R E H O U S E R E B R A N D
/ 25 /
C O F F E E W A R E H O U S E R E B R A N D
Outer packaging / The outer packaging features a 7mm ply wood
construction. It has the Coffee Warehouse icon
neatly etched on the front and an illustration,
typographic statement, and website address
on the back. The lid sits tightly on top with
hardened twine being used as the handle for
easy opening.
/ 26 /
C O F F E E W A R E H O U S E R E B R A N D
/ 27 /
C O F F E E W A R E H O U S E R E B R A N D
/ 28 /
C O F F E E W A R E H O U S E R E B R A N D
/ 29 /
C O F F E E W A R E H O U S E R E B R A N D
Carry bag / The carry bag that the products will be placed
in is a woven twine bag. They display the
illustrations associated with the business,
followed by a small message/website adress.
Each bag is randomly used for any of the
products that are sold.
/ 30 /
C O F F E E W A R E H O U S E R E B R A N D
/ 31 /
C O F F E E W A R E H O U S E R E B R A N D
/ 32 /
C O F F E E W A R E H O U S E R E B R A N D
Retail shop signage / The retail shop signage was designed to have
a warehouse feeling, while also staying clean
and modern. It is constructed with three large
windows at the front for a clear open view
for the public. The logo design is used under
the lights at the top of the building and also
applied as a white plastic sticker on the glass
window. The icon is used on the door entry,
followed by the business opening hours.
/ 33 /
C O F F E E W A R E H O U S E R E B R A N D
Mon - Fri6:00am - 2:00pm
Sat 6:00am - 12pm
SundayCLOSED
OPEN Mon - Fri6:00am - 2:00pm
Sat 6:00am - 12pm
SundayCLOSED
OPEN
/ 34 /
C O F F E E W A R E H O U S E R E B R A N D
/ 35 /
C O F F E E W A R E H O U S E R E B R A N D
Indoor signage / The indoor signage was designed so the
illustrations spoke for the services that the
business provides. As you follow the list
down it leaves you with the logo, typographic
statement and the website adress.
/ 36 /
C O F F E E W A R E H O U S E R E B R A N D
/ 37 /
C O F F E E W A R E H O U S E R E B R A N D
Outdoor signage / The outdoor signage was designed to have a
similar effect as the outdoor signage. It shows
the services through the use of text, image
and illustration. This signage is placed outside
of the store so it can be seen by the moving
public. The billboards are designed for each
unique coffee bean and are placed around
the city.
/ 38 /
C O F F E E W A R E H O U S E R E B R A N D
/ 39 /
C O F F E E W A R E H O U S E R E B R A N D
/ 40 /
C O F F E E W A R E H O U S E R E B R A N D
Website Design / When designing the Coffee Warehouse
website it was important for the content to
be presented in a clean, organised manner.
Each product needed to represent the quality
and price. The wide banners throughout each
page were designed intentionally to reinforce
the details of the products on that particular
page. It features easy to use buttons such as
add to cart, sign in and checkout.
/ 41 /
C O F F E E W A R E H O U S E R E B R A N D
/ 42 /
C O F F E E W A R E H O U S E R E B R A N D
/ 43 /
C O F F E E W A R E H O U S E R E B R A N D
/ 44 /
C O F F E E W A R E H O U S E R E B R A N D
/ 45 /
C O F F E E W A R E H O U S E R E B R A N D
/ 46 /
C O F F E E W A R E H O U S E R E B R A N D
/ 47 /
C O F F E E W A R E H O U S E R E B R A N D
/ 48 /
C O F F E E W A R E H O U S E R E B R A N D
/ 49 /
C O F F E E W A R E H O U S E R E B R A N D
/ 50 /
C O F F E E W A R E H O U S E R E B R A N D
top related